I recently received a WebMD newsletter, which informed me of the company’s new content related to first aid solutions for minor medical emergencies. The content is timeless, useful to anyone in the world, and requires little updating. I don’t know if the webmaster’s goal was to generate repeat traffic for the site, but it should [...]
Shopping Carts for Blogs – Specific Recomendations
Our friends over at blogging for business have a nice piece on shopping carts for those interested: Shoppinig Carts for Blogs Let me know if you have any recommendations yourself. I’m in the process of setting up a shopping cart to sell automotive racing gear for a colleagues website. [tags] shopping carts, blogs, eoecho.com, eoecho [...]
The single most important component of marketing?
During the holiday weekend, I participated in a local Sprint Triathlon on Sunday and I also volunteered to help with the kids event on Saturday. I met dozens of people, but two people really made an impression on me. Not only did I remember their names a day after the event, I can also tell [...]
Should You Turn Your Website Into A Blog?
Do you need to call a web developer every time you want to change your website content or add a link? Is your annual website maintenance fees slowly raising month after month? Or worse, you website still says, "Coming Soon." We have a solution for you. Consider a content management system. Check out Tom Kane's [...]
Integrated Marketing Leads Mercedes Resurgence
Clients are more frequently interested in the integration of their offline marketing materials (print ads, brochures, handouts, presentations, TV ads, etc.) with online marketing opportunities (email, e-newsletters, websites, blogs, etc.). For good reason: Consumers are using the web in mass numbers, Print materials almost always drive traffic to the web, and Inconsistent messaging across channels [...]
Do Online Budgets Now Equal or Exceed Offline Initiatives?
Whether its a local restaurant review, a professional service, or this week’s weather forecast, everyone now turns to the Internet and it’s use has long since exceeded critical mass (see Pew Internet Project, Who’s Online for stats). For business owners and associations, a dynamic online marketing presence is no longer an option – it’s mandatory. [...]
