Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why: ‘Heavy clickers’ distort online advertising The people clicking on your banner ads may not be the target audience you’re seeking, [...]
Mastering Website and Blog Content, Resources
For the majority of websites, you'd swear the content evolved from a pool of mud. So how do you become a supreme content guru? What resources are available for writers, PR professionals and marketing managers? What do the experts recommend? And, what are the benefits? It is well known that quality content delivers a significant [...]
