Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:
‘Heavy clickers’ distort online advertising
The people clicking on your banner ads may not be the target audience you’re seeking, according to a new Starcom USA study. The study revealed that so-called “heavy clickers” are typically between the ages of 25 and 44, with a household income of under $40,000. They represent only 6% of the online population, but account for 50% of all display ad clicks.
Heavy clickers spend about four times more time online than non-heavy clickers….they aren’t necessarily brand loyal and often don’t even pay attention to the brand they are buying….
Source: BizReport.com, February 13, 2008 (Hat's off to the Greater Richmond Chamber of Commerce for including this piece in their email newsletter, "Business Intelligence Report," March 2008)
Assuming the above is correct, there is a tremendous amount of money being spent on 6% of the online population when you consider these recent reports published by Continue reading
Direct response marketing is a key component of any marketing plan in today's business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing.
Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing for those interested. Here's an excerpt:
For any business, it is crucial to market yourself and your “brand” to a target audience. One way this can be achieved is through direct response marketing, which is a form of marketing that is designed to achieve a direct and immediate response. Obtaining an immediate reaction can be especially important when it comes to trade show displays. Your first impression is often what detours or attracts future clients. But how does one attract the right potential clients for their business; their “brand.”
This is where direct response marketing comes in…
Targeting the right audience is one of the most important aspects of direct response marketing. In fact, experts calculate that 40% of the battle in obtaining the desired response is based on. . . . << MORE >>
Do you have a direct response marketing strategy that works? If so, please leave a comment for our readers. Thanks!