Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: Social Networks

Publishers Seek Online Networks For New Releases

You wrap up the final pages of your manuscript and within three-weeks you are on the "Hot New Releases" list. Sound too good to be true? It's not and publishers are using online social networks successfully to promote their books, white papers and business services. For instance, we found this release on PRWEB (one of the better press release sites FYI):

(PRWEB) June 6, 2008 — A new book, "I Met a Greek Goddess in Nashville", self published by Kalpanik S., a previously unknown author made it to the "Hot New Releases" list on Amazon.com's Kindle Book store on June 5th, within three weeks of its publication.

"We are very pleased to see 'I Met a Greek Goddess in Nashville' achieve "Hottest New Release" within a few weeks of its publication. . . . This proves the power of the use of the New Media formats and platforms such as Kindle, Facebook, MySpace, Amapedia, YouTube and Google/ Yahoo groups." [These sites were used exclusively for publicizing the book.]

"I am a busy executive so I did not have time or energy to follow the time consuming publishing or publicizing methods" said Kalpanik S., the author . . . In place of spending my time contacting publishers and agents or sending copies of the books for book reviews, I decided to use the New Media formats, platforms and forums such as Kindle, facebook, Amapedia, MySpace and YouTube for publishing and publicizing my book. These have been instrumental in the success . . ." 

More and more people are realizing the potential associated with marketing directly to the end user online. This strategy is working because things have changed for PR; and how things have changed.

Until recently, media “press releases” were considered dead. First of all, the traditional press release has rapidly evolved with technology. We now focus on “Marketing PR,” which bypasses traditional media outlets and reaches target market directly. How so?

By preparing and sending press releases frequently via wire services, blogs, email newsletters and social networks, you can zero in on business prospects who use search engines – just about everyone in the business world. Shockingly, whether a journalist actually sees your PR or responds to it is secondary in importance.

PR is once again essential because it is cost-effective and properly managed PR campaigns are generating high ROIs.

Seriously consider incorporating PR into your annual marketing plan. More of your existing clients and prospects get to know you – you build stronger relationships and increase your referral rates, which translates to a better bottom line.  

New Friend Features From Wink

Wink is a great place to track your "places on the web" for sharing with your friends. Here is an update from the folks at Wink that I rec'd today:

New Friend Features from Wink!
A fun way to keep in touch…

We here at Wink have added some cool new features to help you keep in touch with your friends online… no matter where they are.

New stuff at Wink!

1. Claim a Wink Profile.  Search for yourself on Wink and claim the profile that comes up if it's you.  If not, create a new profile and fill in with a photo, location, interests, whatever you like.
2. Add Places.  Add in some of the places you hang out on-line. Social networks, blogs, feeds, etc.  Your page now contains a feed of things you post or do at these places.
3. Add Friends. See which of your friends are on Wink by checking your address book.  Invite any friends that aren't already on Wink. Add people you find on Wink, regardless of what social network they use.
4. Keep Track of your Friends.  Wink shows you a feed of what all  your friends are doing or posting.  Blog posts, Twitters, Diggs, etc. If anyone is too prolific for your tastes, you can remove any of their places from the feed.

My Wink page is here: http://wink.com/profile/eoecho

One Stop Searching of Social Networks – The New Wink

Social networks have grown exponentially within the last year and somewhere among the maze of profiles are your friends, acquaintances and business colleagues. To help you find them, Wink.com now offers a tool that searches more than 150 million online profiles worldwide.

Here is an excerpt from their email they sent to me yesterday:

Welcome to the New Wink!
The Biggest People Search Engine

Who Do you Want To Find Today?
Now you can find your friends, and search for other interesting people online with Wink, the most comprehensive People Search Engine in the world!

Wink searches over 150 million online profiles worldwide. Wink searches people across the major social networks and communities, and we’re adding more all the time….

How to get the most out of Wink:
Fill in your Wink profile and take control of your online life.
With a Wink profile you can manage and organize what others see about you on-line. It’s also easier for your friends to find you – what’s the fun of posting things on-line if people can’t find it?

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