Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: social networking

AIM Custom Media: How to Add Your Event to LinkedIn

More than likely, you noticed we frequently use LinkedIn Events to share our activities with business colleagues and clients as well as our social networking friends. Seminars, webinars and related events are important activities we engage in to enhance our education, share our knowledge and forge new relationships.

How do you add your business seminar or social event to LinkedIn? Well, I can’t explain it any better than the folks at LinkedIn that created the app. Watch this video for step-by-step instructions:

Click here to view the embedded video.

Let us know if you have any questions or if you would like us to do it for you.

SOCIAL MEDIA NETWORKING MINI-WORKSHOP

AIM Custom Media is presenting a mini-workshop for small business owners and entrepreneurs titled, How to Leverage Social Media Technology to Build Your Business. To receive the announcement details, subscribe here to digital AIM and you’ll receive the info when it is published. Call me at 804-723-9160 if you have any immediate questions concerning website marketing, website design or social media.

June Another Weak Month for Retail Sales

The nation’s stores reported dismal monthly sales for June and a recovery in retailing is unlikely in the near future. Yesterday (Thursday, July 9), the industry posted a 4.9 percent sales decline for June, in contrast to a 1.9 percent increase a year ago when tax rebate checks were burning holes in everyone’s pockets. The current drop in retail sales is the longest negative streak on record according to Thomson Reuters, as reported by the NY Times (Weak Month for Retail Sales – NYTimes.com).

  • Dillard’s declined 14 percent
  • Nordstrom declined 10 percent
  • Saks fared better but still down 4.4 percent
  • Macy’s down 8.9 percent and J. C. Penney drops 8.2 percent.

The good news, consumers’ savings rates continue to increase and deep discounting is rampant; it is a great time to pick up new clothes for sure. What does this mean for your business? It highlights the importance of your business planning process as well as the adjustments required to address evolving economic conditions. Also, the need to leverage technology to market your business has never been more important. Look for synergism with partners and business associates. Continue reading

Luxury Brands Now on MySpace, Social Networks

You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds. 

The Cartier ad campaign includes a link to a Cartier mini-site where you can download free music by Lou Reed, Phoenix, Marion Cotillard, and others. Mercedes-Benz USA has used the free music download marketing strategy for several years now at their corporate site. The latest from MBUSA (excerpt of their email marketing I rec'd on June 26, 2008):

Mixed Tape 21 and Mixed Tape Music Magzine # 5 – now online
Enjoy the fifth edition of Mixed Tape Music Magazine on mercedes-benz.tv. Also online: Mixed Tape 21 with a selection of brand new tracks.

Every eight weeks, Mercedes-Benz not only presents ten handpicked tracks by international newcomers for you to check out and explore as a free download compilation at www.mercedes-benz.com/mixedtape. For added visual delights, visit Mixed Tape Music Magazine, an innovative monthly online TV show featuring audio-visual highlights from around the world, now in its fifth edition.

This month’s theme is ‘Up North’ with artists hailing from the globe’s upper reaches – think Norway, Sweden or Canada. Their music, on the other hand, is decidedly international and at home between Hip-Hop, Folk, Pop and R&B. From Sweden, we have Kocky and his singer Rosanna, Joel Alme and MC Chords – the self-proclaimed luckiest man alive – while Chris Lee represents Norway’s cutting-edge music scene. On the other side of the Atlantic, MC Moka Only and Alanis Morissette shake it up for Canada.

Enjoy the mix!

Your Mercedes-Benz Team
www.mercedes-benz.tv/mixedtape
 

Why MySpace?

MySpace is an online social gathering place for teens right? Think again. Abbey Klaassen of Advertising Age has published an article with more details. Here's an excerpt:

"There's this misperception in the market about MySpace being a youth site, a site for teens," said Travis Katz, managing director-international operations for MySpace. "But 85% of our audience in the U.S. is over 18, and 40% of all moms in U.S. are on MySpace." He claims that MySpace reaches more people making $100,000-plus than other social-network competitors, such as Facebook and Yahoo 360. Real the full Adversiting Age article here.

More info: Cartier's MySpace profile.

The Social Customer Manifesto Podcast – AMA Hot Topic Series Review

The AMA Hot Topic Series – The Social Customer Manifesto Podcast The American Marketing Association's Hot Topic series – Feb. 15, 2006 – included discussions on: podcasting, video blogging, word of mouth marketing (WOM), RSS, interactive social networking, etc. Christopher Carfi and Leif Chastaine review this AMA Hot Topic series, give an update on the state of the blogosphere via Jupiter Research, Pew, and Technorati, and shine a light on "Charter Street," the new blog from Paul McNamara and Greg Olsen. Note: The podcast is 38 minutes – huge file to download, but worth it if you have a high-speed connection. 

Is Jack Trout at Forbes.com All He's Cracked Up To Be?

Is Word Of Mouth All It's Cracked Up To Be? – Forbes.com With more than 40 years of advertising and marketing experience, Jack Trout still doesn't appear to get it. He states in his recent article,

I certainly would never tell a CEO, "B.J., I just put a big chunk of our budget into word-of-mouth." If you did, all I would say is "good luck."

Yes, Trout is right when he states WOM isn't new, but who believes it is? Adopting "WOM" nomenclature is relatively new, the concept of using electronic as well as offline communication strategies to get people talking about your company or ideas isn't. Measureable results from WOM campaigns are readily available and campaigns can be controlled to a certain extent if your communications are concise, clear, honest and your marketing department knows what they are doing. Trout's recent article at Forbes.com includes several good points, but his conclusions are behind the curve. When implemented and measured properly, WOM is an effective, yet sensible, non-traditional marketing strategy in today's rapidly changing world. Everyone now has a "printing press" and there's no need to worry about a shortage of ink. TAGS: WOM, social networking, word of mouth, Forbes, eoecho

Mastering Word of Mouth Marketing – WOM Wednesdays

Interested in mastering the art of word of mouth marketing? The Word of Mouth Marketing Association (WOMMA) provides a weekly teleconference series on topics such as customer evangelists, ethical best practices, and viral marketing. You'll hear speakers like Jackie Huba and Ben McConnell, authors of "Creating [tag]Customer Evangelists[/tag]." Other participants include executives from WOMMA, GM, Edelman, Dell, and others. FYI: WOMMA is a relatively expensive association to join for the small and medium sized business, but we suggest you listen to a few teleconferences at the "non-member" price before joining. If all you do is listen to their teleconferences every now and then, you can still benefit from the knowledge offered by the association.

© 2019 Greg Magnus

Theme by Anders NorenUp ↑