Earlier this week, I attended a local Media Trade Show and sat in on an Internet Marketing Strategies seminar. The speaker was an experienced spokesperson for wireless carriers, Nextel and Sprint. And, he has appeared on the Fox Morning Show, ABC News, CNet Live Radio, The New York Times, Industry Standard, Wired, and numerous other [...]
Increase Blog Traffic With Related Posts Plugin – WordPress
Related Posts WordPress Plugin Like most WordPress plugins, this one is easy to install. Just upload the plugin to your blog and follow the simple instructions. What does the Related Posts plugin do? The related posts plugin automatically adds internal links to your blog posts. The plugin searches your content for keywords and creates the [...]
Blogs Merging With Websites – Imminent?
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with "dynamic" blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we'll discuss below. But first, are blogs really replacing [...]
Improve Search Engine Results – Customize Your 404 Error Page
Every “how to” article on improving your search engine results (SEO – search engine optimization) includes a recommendation to customize your 404 error page. For the non-technically inclined, that’s the page your readers see when a page can’t be found. Creating a customized 404 page was on my to do list – finally got it [...]
Professional Blogger – PR Consultant Redefined
As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved?
