Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: SEO

6 Essential Tactics To Maximizing Your Affiliate Profits!

Below you'll find an article by Mark Davies.

Here are six essential practices to maximizing your income as an Affiliate Marketer!

If you are like most new affiliate marketers, you have signed up as an affiliate and posted links and are actively promoting products but you are making few sales. Here are things that you can do to start making real profits:

#1 – Build your own Website:

You need to build your own website to promote the products. Make sure it has its own paid for domain name (mybizsite.com), not a free site like (mybizsite.othersitename.com). If you have been using free hosting, people looking at your site will not take your business seriously. If you don't know how to build a website there are many services that offer simple website building programs for a small fee or you can hire someone build a site for you. Check out elance.com where website designers will bid for the opportunity to build a site for you!

#2 – Write reviews of the products you are promoting:

You need to know the products you are promoting! It is crucial that you purchase all the products you are promoting so that you can write honest reviews about them. Let potential customers know that you are using these products and why they are worth buying! You then need to post these reviews on your website, in your newsletters and in articles.

#3 – Get yourself a Blog:

I recommend that you get a Blog and link it to your website. This will allow you to create discussions on the blog about the products you are selling and list any updates to your regular website. Blogs that are updated and posted to regularly (I recommend every other day) are indexed quicker by the search engines than are new websites, and after the blog is indexed, the pages you have linked to the blog will also get indexed. This is a very powerful way to get your Continue reading

Tutorial for Enhancing Local Search Results SEO

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?

Local Search Marketing Strategies and SEO Tips

Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online marketing strategies to improve your local SEO results. Whether your revenue comes from business-to-business (B2B) or business-to-consumer (B2C), increasing your local search ranking will benefit your business.

First and foremost, create an SEO friendly website. The first step you can take to improve your local – as well as your overall search engine results – is make sure your website is search engine friendly. Make it easy for search engines to identify your business location and your keywords by following this short-list of SEO tips for local search:

  • Prominently display your business name and address as text on both the top of the page and in the footer. In the header, it helps if you use an "H1" tag that includes your address. Avoid placing your address and keywords in image files given they can be hidden from the search engines. Also, it is difficult for your site visitors to capture your address and phone number for future reference when it is embedded in an image. Continue reading

Searching for Business Online

The results are more compelling now than ever. If you think a line item for online marketing in your 2008 budget is an option, consider this:

  • Odds are strong that your customers will read online content developed by your competition in 2008 (articles, testimonials, blog comments, e-newsletters, PR news, e-reports, etc.)
  • Your competition more than likely has a budget for search marketing (either paid or organic SEO) and they intend to place relevant ads in your client's conscious – a click away (display ads, rich media, video, classifieds, sponsorships, referrals, e-mail, etc.)

Forrester Research's "Get Serious with Search Marketing" (Aug. 2007) reports 65% of marketers surveyed are using search marketing tactics.

"Local" search is on the rise and eMarketer's "Local Online Advertising" report (Aug. 2007) projects an increase from $2.9 billion in 2007 to $4.6 billion in 2008 (U.S. total).

  • Your competition is working on their blogs, widgets, wikis and websites right now to capitalize on the red hot social networking trends. 

Frankly, you don't need me or anyone else to tell you online marketing is important and that every business owner should be paying more attention to it.  The majority of our clients tell us, "What we need is a better understanding of the tactics, costs and resources necessary to build long-term relationships with our existing clients, increase referral rates and capture new business using online strategies."  

Where do you start?

Start with a reality check. Do you have a written strategy for marketing online? Do you have the human resources and a budget to support your plan? For example, if you run a small business and you plan to use email marketing (basic strategy everyone should be using now), how much should you spend on generating quality content? How frequently do you plan to update your content?  And, most importantly, what marketing tools do you plan to use to deliver the content to your existing clients and your target market?

  • Monthly website updates (new testimonials, industry news, articles, press releases, etc.)
  • Dynamic blog content – subscriptions, weekly updates with RSS feeds and automated email delivery whenever new content is added (organic SEO)
  • Email newsletters with a summary of relevant industry news and articles important to your clients (link your newsletter to your email signature, website pages, and publish an archive on our website)
  • Participation in social networks that increase referral rates, etc.

A recent survey of thousands of marketing pros indicates that email is still considered one of the strongest marketing tactics (highest ROI) when compared to other marketing tools. (see our previous post here for more on this survey)

If you are a small business owner and your company generates more than $200,000 in gross revenue, consider budgeting at least $6,000 for online marketing in 2008. As a rule-of-thumb, your marketing budget should include a minimum of 2-3 percent of your projected 2008 gross revenue – varies by industry and your competitive strengths.

Are you producing static or dynamic content online? Are you providing your clients with a compelling reason to visit your site frequently or read your emails? Whether print or electronic media, "Content is King." If necessary, pay someone to design your newsletter (custom publication) and write professional articles in your name. Publish your newsletter content on your website and/or blog and publish the articles on external websites as well (article marketing).

Join the conversation – visit relevant industry websites and/or blogs and leave comments (start now, your are welcome to leave a relevant comment on my blog). Let it be known that your company is an expert in your field and you are willing to help others.

As always, if you need assistance preparing your marketing plan or just a little advice on the budgeting process feel free to contact us. We'll be glad to answer your questions no charge – no strings attached.  

 

 

2008 Marketing Trends Survey

After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:

  • Surveys of 2,475 Search Engine Marketers and 711 SEM Agency Pros
  • Partnered Research
  • Lab Tests
  • In-depth Interviews with Survey Respondents
  • “Best of” Data from 500+ Research Orgs.

2008 Marketing Trends SurveyThe most interesting slide in the presentation shows the marketing pros perceived ROI for different marketing tactics. As the graphic on the right shows, house email marketing campaigns scored highest (click on the image to the right for full-size view).

Email is considered the strongest marketing tactic when compared to marketing tools such as SEO (search engine optimization), PPC (paid search marketing), public relations, direct mail, etc. 

Even though the proliferation of SPAM is reaching an all time high, email remains one of your best, and most cost-effective, tools when marketing directly to your existing customers and your extended target market.

There are several ways to effectively reach your target market online: email newsletters, PR campaigns using social networks, a blog with email capabilities, etc. As a former owner of multiple publishing companies, I have worked on marketing campaigns within a variety of industries. Each industry has unique characteristics and often it is best to collaborate with specialists to plan and implement effective strategies.

If you need help managing a proactive online marketing strategy, feel free to contact us for a free telephone consultation. Enhancing your ability to communicate with your target market can start today with a phone call (804-915-7379). Whatever questions you have – no strings attached.

Additional Resources

2008 Search Marketing Trends and Tactics
(MarketingSherpa teleseminar slides)

Mercedes-Benz Club Newsletter
(sample email newsletter designed & managed by eoecho.com)

AMG Market | Mercedes-Benz Enthusiasts
(sample blog designed and managed by eoecho.com)

Exhibitor's Journal

Are Corporate Blogs A Waste of Time for Upper Management?

Telling your boss he or she needs a blog could get you fired. A generic blog with generic comments by your CEO and/or your upper management team does not produce significant returns for the time invested. More to the point, it is likely a waste of their time. We all know it, but thousands of blogs like this exist. Why?

Corporate management has been told they need to blog to connect with customers, prospects, vendors and associates. This is good advice for CEOs and managers that are excellent bloggers with plenty of time on their hands. Slim chance you work for one of these people.

So how should corporations more effectively use a blog?

PR Blogging Machine
Add your blog as a link on your corporate website, but you don’t necessarily need to call it a blog. There is no need nor many compelling reasons to have a stand alone blog. Your blog should look and feel just like any other page on your website, except the content is now going to be fresh, relevant and informative to your target market. Use the “News” link on your website and turn that stale, outdated content into a well-oiled, PR blogging machine.

Limit the posting rights to your marketing/PR department. Publish at least 2-3 posts per week; not an overbearing workload. Write press releases and relevant industry news that includes quotes and comments from the CEO and upper management. This will minimize their time involved while maximizing their exposure both internally and externally – everybody wins.

Pros: it is easy for your IT Department to set up and little (if any) developer time is required to keep the “News” page updated. Search engines will love the fresh content and your website SEO results will improve. Also, your website visitors can comment, you can promote the site in your newsletters and marketing materials, and your customers have a compelling reason to bookmark your website.

Get Your Human Resources Department Involved
With little effort, your human resources department can post job openings on the “News” page after you convert it to a blog format. A separate HR page, or multiple pages for each job opening, can easily be included and updated by your HR Department. Consider creating an RSS feed so potential candidates can check your job openings from their desktop without the need to re-visit your website for updates.

Marketing Department Announcements
Again, with little effort you can also include an “Events” section on your “News” page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webinars, webcasts, or other marketing events? Using a blog to promote your corporate events is effective and the content improves your SEO results.

There are many ways to view blogs. When you realize blogs are software tools as much as anything else, their uses are practically endless.

PS: If you need help setting up blogging software to accomplish the recommendations above or if you have questions, contact eoecho.com. We can give you a hand.
[tags] Corporate blogs, blogging, PR, News Links, SEO results, eoecho.com, eoecho [/tags]

Ways to Immediately Increase Search Engine Traffic – SEO Tips

Nick Wilson provides an excellent discussion on increasing your SEO results. Also, he provided this “bonus tip” list of his favorite SEO blogs, which is:

Nick’s full post on SEO tips: 3 Ways to Immediately Increase Search Engine Traffic

[tags] SEO tips, Search engine optimization, best seo sites, eoecho.com, eoecho [/tags]

Blogging Builds Social Connections

Earlier this week, I attended a local Media Trade Show and sat in on an Internet Marketing Strategies seminar. The speaker was an experienced spokesperson for wireless carriers, Nextel and Sprint. And, he has appeared on the Fox Morning Show, ABC News, CNet Live Radio, The New York Times, Industry Standard, Wired, and numerous other news programs.

Overall, he gave an interesting presentation on basic SEO concepts and marketing strategies, but when it came to blogging he appeared clueless. Although blogging is one of the better ways to build social connections for networking, he presented blogs as diaries of people expressing their innermost thoughts and mundane daily activities. He clearly didn’t do his homework before adding a brief discussion of blogs in his presentation.

Blogs are quoted on almost every news program and lead bloggers are changing the media landscape, as well as public opinion and the outcome of political elections. Not so mundane.

The economic world likewise depends on networks. General Electric, for example, is famous for moving people across organizational boundaries and for using training programs to give people from different geographies an opportunity to forge lasting social connections.
– Eric Beinhocker, The Origin of Wealth

[tags] Internet Marketing Strategies, Blogging, eoecho.com, eoecho [/tags]

Increase Blog Traffic With Related Posts Plugin – WordPress

Related Posts WordPress Plugin

Like most WordPress plugins, this one is easy to install. Just upload the plugin to your blog and follow the simple instructions. What does the Related Posts plugin do?

The related posts plugin automatically adds internal links to your blog posts. The plugin searches your content for keywords and creates the links for you.

Internal Links Increase Blog Traffic

  • Increases your pageviews and the amount of time visitors spend on your blog
  • Increase your ad exposure to blog visitors (increase ad revenue for your blog)
  • Internal links improve your search engine rankings

More info on why you should use internal links can be found here.
Hat-tip to Yaro Starak at Small Business Branding blog for alerting us to this great plugin.

[tags] Related Posts, WP plugin, SEO optimization, eoecho.com, eoecho [/tags]

Blogs Merging With Websites – Imminent?

As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with "dynamic" blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we'll discuss below. But first, are blogs really replacing websites? The look and feel of blogs has changed significantly since their introduction. You'll notice static "web style” pages on almost every blog you visit. When taking a closer look, it becomes clear blogs are not, in essence, replacing websites. They are "merging" and the result is a full-functioning communication tool – a better mousetrap if you will. Whether you consider your blog a "tab" on your website or your website a "tab" on your blog – let's face it, aren’t they Continue reading

Improve Search Engine Results – Customize Your 404 Error Page

Every “how to” article on improving your search engine results (SEO – search engine optimization) includes a recommendation to customize your 404 error page. For the non-technically inclined, that’s the page your readers see when a page can’t be found. Creating a customized 404 page was on my to do list – finally got it done.

My 404 error page now includes:

  • A great image that will make you smile (it’s clean)
  • An explanation of the 404 error for my visitors, and
  • A “live listing of my blog posts” (this wasn’t easy, but what a great feature).

When I have the time I’ll clean up the formating/design. If you would like more info concerning how I did it, leave a comment and I’ll be glad to provide the details.

PS: I also created a Site Map with a customized Google site search feature. Adding a site map is always a good idea and you’ll get more hits on your site.

Professional Blogger – PR Consultant Redefined

Professional Blogging: The Future

As a communication specialist, I often wondered if writing blog posts for other blogs is a viable offering for my clients. Is it a win-win situation for everyone involved? It appears the answer is yes, as pontificated by Wayne Hurlbert (see link above).

Business blogs are used for marketing, public relations, SEO, and – most importantly – building strong customer relationships that result in more business. While many businesses would like to add a blog to increase their online presence, not all of them can do so cost-effectively. Given the level of technical expertise and the time required to build a respectible blog, most business owners would benefit from this service. It just makes good business sense.

The professional blogger (PR consultant redefined) gets paid to post and the blog owner receives a service that benefits his or her company. If you are interested in this service, gives us a call and we’ll see if we can work out a mutually beneficial project.

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