Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: search engine optimization

Why organic SEO is a priority over PPC and other online ads

Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:

‘Heavy clickers’ distort online advertising 

The people clicking on your banner ads may not be the target audience you’re seeking, according to a new Starcom USA study. The study revealed that so-called “heavy clickers” are typically between the ages of 25 and 44, with a household income of under $40,000. They represent only 6% of the online population, but account for 50% of all display ad clicks.

Heavy clickers spend about four times more time online than non-heavy clickers….they aren’t necessarily brand loyal and often don’t even pay attention to the brand they are buying….

Source: BizReport.com, February 13, 2008 (Hat's off to the Greater Richmond Chamber of Commerce for including this piece in their email newsletter, "Business Intelligence Report," March 2008)

Assuming the above is correct, there is a tremendous amount of money being spent on 6% of the online population when you consider these recent reports published by Continue reading

2008 Marketing Trends Survey

After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:

  • Surveys of 2,475 Search Engine Marketers and 711 SEM Agency Pros
  • Partnered Research
  • Lab Tests
  • In-depth Interviews with Survey Respondents
  • “Best of” Data from 500+ Research Orgs.

2008 Marketing Trends SurveyThe most interesting slide in the presentation shows the marketing pros perceived ROI for different marketing tactics. As the graphic on the right shows, house email marketing campaigns scored highest (click on the image to the right for full-size view).

Email is considered the strongest marketing tactic when compared to marketing tools such as SEO (search engine optimization), PPC (paid search marketing), public relations, direct mail, etc. 

Even though the proliferation of SPAM is reaching an all time high, email remains one of your best, and most cost-effective, tools when marketing directly to your existing customers and your extended target market.

There are several ways to effectively reach your target market online: email newsletters, PR campaigns using social networks, a blog with email capabilities, etc. As a former owner of multiple publishing companies, I have worked on marketing campaigns within a variety of industries. Each industry has unique characteristics and often it is best to collaborate with specialists to plan and implement effective strategies.

If you need help managing a proactive online marketing strategy, feel free to contact us for a free telephone consultation. Enhancing your ability to communicate with your target market can start today with a phone call (804-915-7379). Whatever questions you have – no strings attached.

Additional Resources

2008 Search Marketing Trends and Tactics
(MarketingSherpa teleseminar slides)

Mercedes-Benz Club Newsletter
(sample email newsletter designed & managed by eoecho.com)

AMG Market | Mercedes-Benz Enthusiasts
(sample blog designed and managed by eoecho.com)

Exhibitor's Journal

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