The Richmond SCORE Chapter has invited our SCORE clients and volunteers to join us at the Get Motivated Seminar on May 19. And, if you are a SCORE client or volunteer you are invited to attend the seminar free as our guest.
The seminar features many big name inspirational speakers like Rudy…
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This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?
Local Search Marketing Strategies and SEO Tips
Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online marketing strategies to improve your local SEO results. Whether your revenue comes from business-to-business (B2B) or business-to-consumer (B2C), increasing your local search ranking will benefit your business.
First and foremost, create an SEO friendly website. The first step you can take to improve your local – as well as your overall search engine results – is make sure your website is search engine friendly. Make it easy for search engines to identify your business location and your keywords by following this short-list of SEO tips for local search:
- Prominently display your business name and address as text on both the top of the page and in the footer. In the header, it helps if you use an "H1" tag that includes your address. Avoid placing your address and keywords in image files given they can be hidden from the search engines. Also, it is difficult for your site visitors to capture your address and phone number for future reference when it is embedded in an image. Continue reading
Now more than ever, when your prospects look for products and services locally they are turning to the web.
- About 75% of US households use the web when seeking products or services locally.
- 54% of search users no longer use the phone book.
- Approx. 4 billion searches were conducted on Google in one month (July 2007)
These are qualified leads looking for the specific service or product you provide. What techniques can you use today to help them find you? This article here explains a few that will improve your local search results.
If you prefer to outsource this type of work, call AIM Custom Media – our GeoTargeting Services for local search let's them know you're in town.
What is AIM GeoTargeting? A program that drives local dollars to local businesses with an affordable internet marketing solution. One more thing, 78% more people are using the Internet to find a local business than they did just two years ago. Many small businesses have been slow to respond – don't wait until you lose market share. Get involved now and cherry pick ripe leads "looking" for, but not finding, you.
Contact us for details at 804-915-7379 or via email and we'll contact you.
Endorphin Fitness hired us to help market their Grand Opening event. Given a very limited marketing budget, we recommended and ran a sensible Word of Mouth (WOM) marketing campaign for the event. The campaign included:
Writing and distributing press releases to local media, publishers, key contacts (or connectors), associations, and sponsors
Regular website updates to keep relevant content front and center; and, most importantly, consistent with all other event communications
Preparing compelling content for the company’s email newsletter
Numerous “one-up” email communications, etc.
Planning and marketing FREE seminars
Managing a part-time marketing assistant
Preparing several handouts and fliers
Although no money was spent on print or television advertising, more than 300 people attended a very successful event. If you would like more inforamtion on effective and economical WOM campaigns, please contact eoecho at your convenience. We’ll be glad to help you plan and implement a WOM campaign. Continue reading