Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: referrals

Opportunities Abound During Tough Economic Times

Contrarian view? Absolutely not. The best time to strike is when your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects.

Far too many business owners absolutely take the wrong approach. They hunker down, cut marketing budgets and pull back. The end result is "unattended customers" and less competition for you. Businesses that cut marketing budgets also demotivate their best salespeople, which start spending more time thinking about getting a new job than a new customer.

Economic downturns are an excellent time to strengthen your relationships with both your existing customers and your competitors' customers. Odds are, they are not as busy. Are they willing to spend a little more time with you? Very possible so get in touch with them and consider the following:

  • Collect testimonials: Asking for a testimonial is a contact with your customer that's not a sales call. Tell them you would like to promote the testimonial and link it to their website, which will promote them as well. Use the opportunity to show your customers you value their opinion, your business relationship, and their business (i.e., dynamic websites, blogs, Scribd, PR news, etc.);
  • Survey your customers: Create an opportunity to collect feedback and discuss services and/or products you offer that they may not be fully aware of or completely understand (i.e., email marketing, custom website landing pages, etc.);
  • Network: Introduce your customers to people in your network that they consider prospects and ask to meet their business colleagues and associates – an excellent source of referrals (i.e., LinkedIn, Plaxo, Facebook, etc.), and
  • Use your "consulting" skills: Help your customers and prospects save time and money by providing pertinent industry news and educational materials that will help them compete during these difficult times (i.e., email newsletters, white papers and custom publications all have high ROIs).

But don't be fooled. There is also new competition for you – competition from << Continued on digital AIM >>

[Please note we have updated our marketing news website. To receive future updates including our 2009 Marketing Plan series, add your info here | digital AIM – Email.]

Website Income – Free $25 from Auction Ads

If you are looking for income for your website, check out this offer from AuctionAds. They are offering $25 to new accounts and, in some cases, existing accounts. Here's their promo: 

AuctionAds Publishers,

We have a great way for you to promote AuctionAds and earn 5% affiliate referrals. Spread the word (use this link AuctionAds) that we are offering an instant $25.00 balance to all new publishers who sign up for AuctionAds! New publishers just need to sign up and they will receive a balance of $25.00 automatically.

Please note if you signed up with us previously and have never earned a payout we will bump your current balance to $25 too! Our minimum payout is also being raised to $50 but everyone who hasn’t earned a payout to date will be halfway there already! By publicizing this promotion on your blog using your affiliate link you can take advantage of receiving 5% of all revenue generated by new AA publishers you refer for a full six months. Thanks again and look for more AA news soon.

Can't beat the offer if you're interested in getting paid immediately just for signing up. We use AuctionAds to generate income for some of our client's blogs and websites. We also use Text Link Ads, which consistently generates more income than Google.

Fitness Franchises Growing Strong

Franchise 500 – 2006 Ranking

Two fitness franchises rank within the Top 25 on the Franchise 500 – 2006 Ranking, as reported by Entrepreneur Magazine. Curves, a well-known chain of women’s fitness and weight-loss centers, comes in at number 3 on the list. Jazzercise Inc., a chain offering dance fitness programs, ranks at number 25.

With over 8,000 franchises worldwide, the growth of Curves has been impressive. Based in Waco, Texas, the firm began franchising in 1995. The average total investment required to open a franchise ranges between Continue reading

Increase Your Sales With a Company Catalog

Increase Your Sales With a Company Catalog

I met with one of my clients this week to talk about his new business, which he is in the process of launching. We spent a few hours defining his “offering” after we discussed his target market.

It’s clear you need a simple, easy to understand message when meeting with your prospects, preparing your marketing materials, and gaining referrals from your colleagues and friends. Therefore, we built a document outlining “packages” of services he wants to offer his customers. A list of bullets describing each feature for each package is included. Subsequently, we listed all of the “benefits” his customers would gain from the services within each package. Continue reading

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