Early this month we talked about integrating customer-to-customer conversations using new media. A common WOM technique, it is an effective means of promoting products and services. Are there benefits from harnessing the power of your customers? While further researching the topic this week I came across an excellent article written by Bob Liodice, President and [...]
Occam's Razor, KISS and Blogging
Noun: a scientific and philosophic rule that requires the simplest of competing theories be preferred to the more complex. Better known today as the KISS principle (Keep It Simple). Although William of Occam embraced the concept in the 14th century, scholars trace the basic premise back to ideas proposed by Aristotle. For good reason, the [...]
Ad Spending Trends
Business in Calgary – Marketing and Internet Strategies – Ad Spending Trends Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer. Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing [...]
The Verdict: Is Article Marketing Worth Your Time?
The Verdict: Is Article Marketing Worth Your Time? » Entrepreneur’s Journey – by Yaro Starak I published a few articles on EzineArticles.com and always wondered if it is worth the time? Yaro did an excellent job reviewing the process of article publishing on Ezine. If you're considering this method of marketing your website or blog, [...]
Word of Mouth Marketing – A Strategy
WOM, activities that companies undertake to generate favorable word of mouth publicity.
State-of-the-Art Endurance Center Grand Opening Today – Feb. 25
Richmond, VA: State-of-the-Art Endurance Center Grand Opening Feb. 25
