On August 5th, 2006, the WordPress community is holding a user conference called WordCamp. The idea is to bring WordPress users and developers together to meet each other face to face, share stories, and try to figure out the future of our little corner of the online publishing revolution. The conference will be a 1-day [...]
Einstein's Theory of Relativity Meets Marketing
TiVo changed the world for many. Is Slingbox – a new digital device that streams live TV to your computer – about to shift the location you view content? The impact on traditional marketing models will be substancial if Slingbox takes off. My guess is it will. Excellent article just published at Ad Age. Here’s [...]
The single most important component of marketing?
During the holiday weekend, I participated in a local Sprint Triathlon on Sunday and I also volunteered to help with the kids event on Saturday. I met dozens of people, but two people really made an impression on me. Not only did I remember their names a day after the event, I can also tell [...]
Blog Traffic Tactics – Autoresponders
Go to almost any popular blog and you’ll find an offer to receive more info: e-books, newsletters, white-papers, podcasts, and other creative marketing media. So, what do they all have in common? They drive traffic and build relationships with your target-audience. I won’t go into the strategies or list all of the benefits since numerous [...]
Integrated Marketing Leads Mercedes Resurgence
Clients are more frequently interested in the integration of their offline marketing materials (print ads, brochures, handouts, presentations, TV ads, etc.) with online marketing opportunities (email, e-newsletters, websites, blogs, etc.). For good reason: Consumers are using the web in mass numbers, Print materials almost always drive traffic to the web, and Inconsistent messaging across channels [...]
Writing a Press Release? Top 10 Grammatical Mistakes
We all make mistakes, but it really hurts when the mistake is read by thousands of people – peers, prospects, and clients included. Thanks to David Jones at PR Works, we found the article, “The top-10 grammar and usage mistakes of press release writers.” Written by June Casagrande, the article is published on the Public [...]
