Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: publishers (page 1 of 2)

Website Income – Free $25 from Auction Ads

If you are looking for income for your website, check out this offer from AuctionAds. They are offering $25 to new accounts and, in some cases, existing accounts. Here's their promo: 

AuctionAds Publishers,

We have a great way for you to promote AuctionAds and earn 5% affiliate referrals. Spread the word (use this link AuctionAds) that we are offering an instant $25.00 balance to all new publishers who sign up for AuctionAds! New publishers just need to sign up and they will receive a balance of $25.00 automatically.

Please note if you signed up with us previously and have never earned a payout we will bump your current balance to $25 too! Our minimum payout is also being raised to $50 but everyone who hasn’t earned a payout to date will be halfway there already! By publicizing this promotion on your blog using your affiliate link you can take advantage of receiving 5% of all revenue generated by new AA publishers you refer for a full six months. Thanks again and look for more AA news soon.

Can't beat the offer if you're interested in getting paid immediately just for signing up. We use AuctionAds to generate income for some of our client's blogs and websites. We also use Text Link Ads, which consistently generates more income than Google.

Tips For Your Proposal Graphics and Oral Presentations

The graphics (visuals) we use in our sales and marketing presentations are often gathered from canned material we use in our written proposals. But most visuals in a written proposal are far too detailed, wordy, and difficult to read when used in an oral presentation.

You’ll be far better off, and you'll save time and resources, if the graphics for both your written and oral proposals are developed from the start to serve both purposes. Here are a few quick tips when preparing your proposals and presentations:

  • Establish a working meeting for your writing/production and presentation team early in the process to ensure that what’s written is optimized by the oral presentation.
  • Provide the presenters with everything they need to know before they prepare their first draft of any oral presentation.
  • Develop graphics for your written proposals knowing that they will also be used during the  oral presentation.
  • Understand that the graphics will be enhanced during oral presentation given non-verbal communication and other delivery techniques will have a measurable impact on evaluators.
  • Role-play to anticipate the evaluators’ questions and reactions through an effective simulation (make it fun so everyone is relaxed).

Additional Resources

eoecho.com | custom publishing: we provide proposal support that reduces the load on your staff when large proposals are due. In addition, we can provide two-person teams (writers, proposal managers, etc.) and the publishing support needed for both written and oral proposals. Ph: 804-915-7379

If you are in the Washington, DC area, consider this seminar ($65 per person) hosted by the APMP-NCA (Association of Proposal Management Professionals, National Capital Area Chapter):

May 23rd Roundtable
The Blended Bid: Synergizing the Written Proposal and Oral Presentation
APMP-NCA’s May Roundtable
Time: 5:30 – 8:30 PM
Fairview Park Marriott, Falls Church, VA

Top 10 Firefox Add-ons, Updated

We created a Top 10 Firefox Add-ons list based on the review of more than a dozen lists published by colleagues, friends, and website pros. Given the length of the content, we created a separate page for you. And, you will also find links to lists published by others for Firefox add-ons, plug-ins, and Firefox extensions. Here's the link to the full-page:

Choosing the best Firefox add-ons is becoming a personal preference given there are thousands available. Try a few of the add-ons and stick with the ones that enhance your surfing experience.

If you're not using Firefox as your web browser, you should. Most pro bloggers and website developers use it because of the enhanced features it offers. To download your free copy of Firefox go to this link.

[PLEASE NOTE: The info is published on a separate page because the content is too long for a blog post here. Please comment here if you would like to recommend an add-on of your own.]

Free Computer Classes Online at HP Learning Center

Mention Hewlett-Packard (HP) and we think of printers. Yes, HP sells office equipment. To increase their sales, and brand awareness, they now offer free computer classes online through the "HP Learning Center."

The HP classes are open to anyone interested in signing up. You can choose from a variety of subjects and software programs. Here's a sample list of the classes offered:

Software & Technology

  • Macromedia® Flash MX: beginning web animation
  • Microsoft® PowerPoint® 2003: introduction
  • Adobe® Illustrator CS: introduction
  • Building your first web page
  • CorelDRAW® 12: introduction
  • Microsoft® Access, Excel, Publisher, and Windows XP
  • Project management made simple, etc.

IT Professionals

  • Microsoft® Exchange Server 2003: building your solution
  • Managing your data center
  • Network attached storage basics
  • Firewall basics
  • Linux® 101, etc.

Business Skills

  • Search engines 101: using search engines to market your business
  • Digital photography and your business
  • Run your own direct mail campaign
  • Data disaster recovery: a practical guide, etc.

In-house Marketing

  • Adobe® Acrobat®: creating PDFs  CLASS FULL!
  • CorelDRAW® 12: introduction
  • Microsoft® Publisher 2003: advanced
  • Adobe® Illustrator CS: introduction
  • Design your own business documents
  • Digital photography and your business, etc.

Real Estate

  • Real estate marketing made easy
  • Connecting to the world with your Pocket PC
  • Microsoft® Excel® 2003, advanced part 2: charts and graphics
  • Digital photography and your business- Run your own direct mail campaign

The price is right and we can always benefit by enhancing our skills. Additional details are available by visiting HP's Free Online Computer Classes. If you have experience taking a computer class through the HP Learning Center, please let us know by leaving your comments. Thanks!

2006-08-25 Links

MyWeb Bookmarks


eoecho.com | custom publishing | marketing | communications | blogs
AMG Mercedes-Benz Cars
AMG Mercedes – For the AMG Mercedes-Benz Enthusiast
fitness – health
Word of Mouth Marketing – Articles & Research
Traffic Reports and Alerts | Real Time Traffic | Road Conditions | Delays :: Traffic.com
www.myspace.com/eoecho
The History of AMG
Phoenix Fitness
Sociable
Virginia Fitness
Spot Runner
Create PDF Files Easily – Fast and Free Site
Are Corporate Blogs a Waste of Time For Upper Management
Proving the Value of Public Relations
Fitness Liaison Project
Astronomy
Squidoo : Fitness and Nutrition
Hotscripts.com :: PHP, CGI, Perl, JavaScript and ASP script collection
Let’s Share Some Files – Four Services Compared
AMG Mercedes-Benz on Squidoo

Are Corporate Blogs A Waste of Time for Upper Management?

Telling your boss he or she needs a blog could get you fired. A generic blog with generic comments by your CEO and/or your upper management team does not produce significant returns for the time invested. More to the point, it is likely a waste of their time. We all know it, but thousands of blogs like this exist. Why?

Corporate management has been told they need to blog to connect with customers, prospects, vendors and associates. This is good advice for CEOs and managers that are excellent bloggers with plenty of time on their hands. Slim chance you work for one of these people.

So how should corporations more effectively use a blog?

PR Blogging Machine
Add your blog as a link on your corporate website, but you don’t necessarily need to call it a blog. There is no need nor many compelling reasons to have a stand alone blog. Your blog should look and feel just like any other page on your website, except the content is now going to be fresh, relevant and informative to your target market. Use the “News” link on your website and turn that stale, outdated content into a well-oiled, PR blogging machine.

Limit the posting rights to your marketing/PR department. Publish at least 2-3 posts per week; not an overbearing workload. Write press releases and relevant industry news that includes quotes and comments from the CEO and upper management. This will minimize their time involved while maximizing their exposure both internally and externally – everybody wins.

Pros: it is easy for your IT Department to set up and little (if any) developer time is required to keep the “News” page updated. Search engines will love the fresh content and your website SEO results will improve. Also, your website visitors can comment, you can promote the site in your newsletters and marketing materials, and your customers have a compelling reason to bookmark your website.

Get Your Human Resources Department Involved
With little effort, your human resources department can post job openings on the “News” page after you convert it to a blog format. A separate HR page, or multiple pages for each job opening, can easily be included and updated by your HR Department. Consider creating an RSS feed so potential candidates can check your job openings from their desktop without the need to re-visit your website for updates.

Marketing Department Announcements
Again, with little effort you can also include an “Events” section on your “News” page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webinars, webcasts, or other marketing events? Using a blog to promote your corporate events is effective and the content improves your SEO results.

There are many ways to view blogs. When you realize blogs are software tools as much as anything else, their uses are practically endless.

PS: If you need help setting up blogging software to accomplish the recommendations above or if you have questions, contact eoecho.com. We can give you a hand.
[tags] Corporate blogs, blogging, PR, News Links, SEO results, eoecho.com, eoecho [/tags]

WordCamp for the WordPress Community is August 5

On August 5th, 2006, the WordPress community is holding a user conference called WordCamp. The idea is to bring WordPress users and developers together to meet each other face to face, share stories, and try to figure out the future of our little corner of the online publishing revolution. The conference will be a 1-day event. WordCamp in San Francisco

If you want more information, check out WordCamp.org

[tags] WordPress, WordCamp, eoecho.com, eoecho [/tags]

Einstein's Theory of Relativity Meets Marketing

TiVo changed the world for many. Is Slingbox – a new digital device that streams live TV to your computer – about to shift the location you view content? The impact on traditional marketing models will be substancial if Slingbox takes off. My guess is it will.

Excellent article just published at Ad Age. Here’s an exerpt:

Rishad Tobaccowala, CEO of Denuo, the Publicis division charged with exploring business models for a digital world, believes Slingbox could have TiVo-sized impact on advertising models. First, he said, consider that people now shift content between devices — TV to computer, PC to iPod. Then add time-shifting and place-shifting to the equation. Marry all that with the idea that search essentially allows users to go back in time and find content created weeks or years ago, and you’ve got what Mr. Tobaccowala calls “Einstein’s theory of relativity meets marketing.”

Read the full article here:
Advertising Age – New Device ‘Place-Shifts’ TV; Changes Media Assumptions

[tags] marketing, TV, Slingbox, media assumptions, TiVo, eoecho.com, eoecho [/tags]

The single most important component of marketing?

During the holiday weekend, I participated in a local Sprint Triathlon on Sunday and I also volunteered to help with the kids event on Saturday. I met dozens of people, but two people really made an impression on me. Not only did I remember their names a day after the event, I can also tell you exactly what their companies do. Why do these two people stand out?

Think about the companies you hire repeatedly and the people you refer with enthusiasm. What do they have in common? It’s likely these people love what they do and they are passionate about their product and services. They can’t wait to tell everyone they meet about their company. Any they do.

Monday morning I checked the company websites for the two people I met and I read their marketing materials. Unfortunately, their enthusiasm was totally absent in the company marketing materials and both websites had outdated and stale content. In addition, although both were involved with marketing their companies, there wasn’t any contact information for the individuals on the websites – just bland “contact us” forms delivered to the dreaded black hole email address, info@companyname.com.

Is this your company? Maintaining a consistent message across platforms and reflecting your passion for your services is a key aspect of marketing in today’s environment. You don’t control where your clients and prospects will go to learn more about you and your company – they have the power to choose. Managing multiple marketing outlets in real-time can be a challenge.

Yes, we can and we want to help you when the need arises. We truly love what we do at eoecho.com. We have a passion for custom publishing, communications, and helping our client’s develop and manage marketing plans. We don’t hesitate to tell everyone we meet you can reach us directly by phone at 804-915-7379; and, you’ll get a personal response from an email inquiry: Greg Magnus.

[tags] marketing, enthusiasm, multiple platforms, marketing channels, project management, eoecho.com, eoecho. [/tags]

PS: Hat tip to Robert Middleton for sharing his experience with an enthusiastic condo sales rep while in Mexico.

Blog Traffic Tactics – Autoresponders

Go to almost any popular blog and you’ll find an offer to receive more info: e-books, newsletters, white-papers, podcasts, and other creative marketing media. So, what do they all have in common?

They drive traffic and build relationships with your target-audience. I won’t go into the strategies or list all of the benefits since numerous blogs already do, but I did notice a large majority of the best blogs I frequent all use the same delivery, or autoresponder software. So I had to check out why?

It looked good and it was inexpensive, and there weren’t any annoying monthly fees.So I purchased the software.

A side note: if you use email delivery software such as Constant Contact, you should at least take a look at switching. You’ll likely better results. I switched and I’m glad I did.

To learn more about autoresponders, go to the source – the company that developed the software. You can test-drive one of their demos.

Repeat exposure is a proven advertising method. You need to be in front of your client or prospect when the need arises. The use of “autoresponders” is a good way to stay in front of your target audience; it also helps you improve readership numbers and builds stronger relationships with your clients.

I’m producing a series of brief articles on custom publishing (one of the services I offer to my clients). We’ll see how it goes.

Are you using autoresponders? Is it working? If so, please leave a comment so I can visit your blog and check out your offers. Thanks!

[tags] autoresponders, email delivery software, custom publishing, custom magazines, marketing strategy, enewsletter tips, eoecho.com, eoecho [/tags]

Integrated Marketing Leads Mercedes Resurgence

Clients are more frequently interested in the integration of their offline marketing materials (print ads, brochures, handouts, presentations, TV ads, etc.) with online marketing opportunities (email, e-newsletters, websites, blogs, etc.). For good reason:

  • Consumers are using the web in mass numbers,
  • Print materials almost always drive traffic to the web, and
  • Inconsistent messaging across channels results in the loss of business.

Keeping up with real-time integration across marketing channels is challenging marketing departments. Marketing directors know “its not about the media, its the message that matters.” And, the landscape has changed.
Technology has shifted control from the “marketer” to the “consumer.” They have more choices and they are exposed to multiple media. If you message isn’t consistent, your sending mixed signals.

How do large companies use multiple media outlets to spread their message? Here’s an article for your perusal: Integrated Marketing leads Mercedes resurgence.

General Observations This Week
With the proliferation of WOM (word of mouth) marketing techniques, offline/online marketing integration, practically unlimited PR opportunities, and endless requests for corporate communications; channels are overlapping more now than ever. All three have unique aspects and orchestrating consistent content across multiple channels is getting harder and harder to manage on a real-time basis. Is your marketing department keeping up with the demands?

Companies are now eager to contract outside project managers, communication consultants, and publishing consultants to provide that much needed helping hand – the benefits far exceed the costs of adding permanent staff.

Within the past month, I’ve heard a few corporate managers comment on their “competitors” magazine – custom publications used to promote a company, communicate with customers (retention initiatives), and promote the services of non-competing vendors. The next statement is always, “we should do that.” Well, why not?

Custom publications work and they practically pay for themselves when managed by experienced publishers. Their effectiveness is reflected in the growth of custom publishing, which is now a $45 billion industry growing by 15 percent per year. A Roper study commissioned by the Custom Publishing Council concluded that,

Consumers would rather learn about a company from a custom magazine than an ad.

If you need help integrating your marketing or if you are interested in developing a custom magazine, please give me a call: 804-915-7379. In case I forgot to tell you, that’s what I do for a living.

[tags] custom publishing, magazine publisher, integrated marketing, cross-channel, eoecho.com, eoecho [/tags]

Writing a Press Release? Top 10 Grammatical Mistakes

We all make mistakes, but it really hurts when the mistake is read by thousands of people – peers, prospects, and clients included. Thanks to David Jones at PR Works, we found the article, “The top-10 grammar and usage mistakes of press release writers.” Written by June Casagrande, the article is published on the Public Relations Society of America (PRSA) website.

Casagrande is a journalist, former Business Wire editor, and author of “Grammar Snobs Are Great Big Meanies: A Guide to Language for Fun and Spite.”

[tags] PR, public relations, writing press releases, writers, PR Works, eoecho.com [/tags]

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