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	<title>Greg Magnus &#187; promotional copy</title>
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		<title>Promo Content Working Better Than Expected B2B</title>
		<link>http://eoecho.com/gregmagnus/2008/08/promo-content-working-better-than-expected-b2b/</link>
		<comments>http://eoecho.com/gregmagnus/2008/08/promo-content-working-better-than-expected-b2b/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 18:39:32 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[AIM Custom Media News]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[B-to-B marketing]]></category>
		<category><![CDATA[promotional copy]]></category>
		<category><![CDATA[targeting]]></category>

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		<description><![CDATA[We all know that content is king, right? Not necessarily. Too much content performs poorly if the recipient doesn&#039;t have the time to read it. And, if the goal of your email marketing content is to sell then don&#039;t dismiss targeted B-to-B promotional copy. Here&#039;s my point. B-to-B email marketing focuses heavily on relevant content [...]]]></description>
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