Greg Magnus

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Tag: online marketing

Luxury Brands Now on MySpace, Social Networks

You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds. 

The Cartier ad campaign includes a link to a Cartier mini-site where you can download free music by Lou Reed, Phoenix, Marion Cotillard, and others. Mercedes-Benz USA has used the free music download marketing strategy for several years now at their corporate site. The latest from MBUSA (excerpt of their email marketing I rec'd on June 26, 2008):

Mixed Tape 21 and Mixed Tape Music Magzine # 5 – now online
Enjoy the fifth edition of Mixed Tape Music Magazine on mercedes-benz.tv. Also online: Mixed Tape 21 with a selection of brand new tracks.

Every eight weeks, Mercedes-Benz not only presents ten handpicked tracks by international newcomers for you to check out and explore as a free download compilation at www.mercedes-benz.com/mixedtape. For added visual delights, visit Mixed Tape Music Magazine, an innovative monthly online TV show featuring audio-visual highlights from around the world, now in its fifth edition.

This month’s theme is ‘Up North’ with artists hailing from the globe’s upper reaches – think Norway, Sweden or Canada. Their music, on the other hand, is decidedly international and at home between Hip-Hop, Folk, Pop and R&B. From Sweden, we have Kocky and his singer Rosanna, Joel Alme and MC Chords – the self-proclaimed luckiest man alive – while Chris Lee represents Norway’s cutting-edge music scene. On the other side of the Atlantic, MC Moka Only and Alanis Morissette shake it up for Canada.

Enjoy the mix!

Your Mercedes-Benz Team
www.mercedes-benz.tv/mixedtape
 

Why MySpace?

MySpace is an online social gathering place for teens right? Think again. Abbey Klaassen of Advertising Age has published an article with more details. Here's an excerpt:

"There's this misperception in the market about MySpace being a youth site, a site for teens," said Travis Katz, managing director-international operations for MySpace. "But 85% of our audience in the U.S. is over 18, and 40% of all moms in U.S. are on MySpace." He claims that MySpace reaches more people making $100,000-plus than other social-network competitors, such as Facebook and Yahoo 360. Real the full Adversiting Age article here.

More info: Cartier's MySpace profile.

6 Essential Tactics To Maximizing Your Affiliate Profits!

Below you'll find an article by Mark Davies.

Here are six essential practices to maximizing your income as an Affiliate Marketer!

If you are like most new affiliate marketers, you have signed up as an affiliate and posted links and are actively promoting products but you are making few sales. Here are things that you can do to start making real profits:

#1 – Build your own Website:

You need to build your own website to promote the products. Make sure it has its own paid for domain name (mybizsite.com), not a free site like (mybizsite.othersitename.com). If you have been using free hosting, people looking at your site will not take your business seriously. If you don't know how to build a website there are many services that offer simple website building programs for a small fee or you can hire someone build a site for you. Check out elance.com where website designers will bid for the opportunity to build a site for you!

#2 – Write reviews of the products you are promoting:

You need to know the products you are promoting! It is crucial that you purchase all the products you are promoting so that you can write honest reviews about them. Let potential customers know that you are using these products and why they are worth buying! You then need to post these reviews on your website, in your newsletters and in articles.

#3 – Get yourself a Blog:

I recommend that you get a Blog and link it to your website. This will allow you to create discussions on the blog about the products you are selling and list any updates to your regular website. Blogs that are updated and posted to regularly (I recommend every other day) are indexed quicker by the search engines than are new websites, and after the blog is indexed, the pages you have linked to the blog will also get indexed. This is a very powerful way to get your Continue reading

Tutorial for Enhancing Local Search Results SEO

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?

Local Search Marketing Strategies and SEO Tips

Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online marketing strategies to improve your local SEO results. Whether your revenue comes from business-to-business (B2B) or business-to-consumer (B2C), increasing your local search ranking will benefit your business.

First and foremost, create an SEO friendly website. The first step you can take to improve your local – as well as your overall search engine results – is make sure your website is search engine friendly. Make it easy for search engines to identify your business location and your keywords by following this short-list of SEO tips for local search:

  • Prominently display your business name and address as text on both the top of the page and in the footer. In the header, it helps if you use an "H1" tag that includes your address. Avoid placing your address and keywords in image files given they can be hidden from the search engines. Also, it is difficult for your site visitors to capture your address and phone number for future reference when it is embedded in an image. Continue reading

Why Companies Are Moving Marketing Online The Emerging Trends

The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder:

Although most marketers allocate minuscule amounts of their budgets to their email efforts, the channel continues to deliver substantial returns on every dollar spent. According to the Direct Marketing Association, marketers spent $500 million on email in 2007 to capture an astronomical $23 billion in sales – yes, $23 billion in sales; that's not a typo.

The DMA forecasts:

  • During 2008 marketers will spend $600 million on email to drive $27 billion in sales; and
  • Email delivered $48.56 in sales for every dollar spent in 2007. A substantial return is also predicted for 2008; $45.65 for every dollar spent. More from the DMA is available here.)

The results are in. The success of online marketing is supported by reliable research reports and marketing pros have taken notice. In McKinsey's July 2007 global survey of marketers, more respondents used email than any other form of digital advertising. Some people still don't understand the value but those that do are moving online across the spectrum of marketing activities, from building awareness to after-sales service. They see online tools as an important and effective component of their marketing strategies

McKinsey survey of marketing executives reports that: Continue reading

More ad spend moving from offline to online in 2008

Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason.

Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit — online. Not only do they understand the value in marketing online, they understand the value in taking care of their existing customers according to Susan Jacobs, president of auto consultant Jacobs & Associates. She says:

. . . expect automakers to put a lot of their efforts toward keeping their existing buyers . . . "In a down market, it's better to channel your marketing efforts on retaining your owners [existing customers] instead of on advertising to conquest new ones" . . . So car companies will focus on customer relationship management and owner-loyalty programs, she added. << Full article here at AdAge digital >>

Whether your industry is in a down market or not, focusing your attention on your existing clients to build strong customer relationships is always a good idea – one with the highest potential returns.

Reaching Target Markets Through Online Communities

You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options:

  • blogs,
  • chat rooms,
  • forums,
  • business networks,
  • product review sites,
  • email discussion groups,
  • photo sites,
  • video sites and the list goes on and on.

It all comes down to this, hundreds of millions of people now participate in online social networks. Some just hang around reading the content while others actively participate in lengthly discussions. They build strong relationships with others in their communities. Your target market? They make recommendations and provide referrals day in and day out. And yes, many small businesses are no longer "small" as a result.

This is not just my opinion, large corporations such as Sony, Chrysler and Dell are in tune to this marketing channel in a big way because of one main reason – it works and they are benefiting.  What about you? How do you "reach out" and capture new business online? Continue reading

2008 Marketing Trends Survey

After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:

  • Surveys of 2,475 Search Engine Marketers and 711 SEM Agency Pros
  • Partnered Research
  • Lab Tests
  • In-depth Interviews with Survey Respondents
  • “Best of” Data from 500+ Research Orgs.

2008 Marketing Trends SurveyThe most interesting slide in the presentation shows the marketing pros perceived ROI for different marketing tactics. As the graphic on the right shows, house email marketing campaigns scored highest (click on the image to the right for full-size view).

Email is considered the strongest marketing tactic when compared to marketing tools such as SEO (search engine optimization), PPC (paid search marketing), public relations, direct mail, etc. 

Even though the proliferation of SPAM is reaching an all time high, email remains one of your best, and most cost-effective, tools when marketing directly to your existing customers and your extended target market.

There are several ways to effectively reach your target market online: email newsletters, PR campaigns using social networks, a blog with email capabilities, etc. As a former owner of multiple publishing companies, I have worked on marketing campaigns within a variety of industries. Each industry has unique characteristics and often it is best to collaborate with specialists to plan and implement effective strategies.

If you need help managing a proactive online marketing strategy, feel free to contact us for a free telephone consultation. Enhancing your ability to communicate with your target market can start today with a phone call (804-915-7379). Whatever questions you have – no strings attached.

Additional Resources

2008 Search Marketing Trends and Tactics
(MarketingSherpa teleseminar slides)

Mercedes-Benz Club Newsletter
(sample email newsletter designed & managed by eoecho.com)

AMG Market | Mercedes-Benz Enthusiasts
(sample blog designed and managed by eoecho.com)

Exhibitor's Journal

Blogs Merging With Websites – Imminent?

As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with "dynamic" blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we'll discuss below. But first, are blogs really replacing websites? The look and feel of blogs has changed significantly since their introduction. You'll notice static "web style” pages on almost every blog you visit. When taking a closer look, it becomes clear blogs are not, in essence, replacing websites. They are "merging" and the result is a full-functioning communication tool – a better mousetrap if you will. Whether you consider your blog a "tab" on your website or your website a "tab" on your blog – let's face it, aren’t they Continue reading

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