Why are ads with pictures of people seeing higher response rates than those without? Human beings read a person’s face rapidly; the emotion and feelings are conveyed before the words are even noticed. A recent survey by the MarketingSherpa suggests using people photos in your online ads will increase your response rates. What else is [...]
Blogging Tips, AIM Custom Media Weekly Update
Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom. Blogging Tips After blogging for several years now, I find [...]
Blogging for Dollars and New Business
Not many know it but, content management systems (CMS) are replacing websites and savvy website developers are using certain blog functions as both management and marketing tools. And, as we discuss frequently with business owners, CMS-driven websites are hands down one of the most cost-effective online marketing tools. In fact, many small business owners are [...]
Giving Away Memberships Helps Rocket Premium Subscriptions
Should you give away some content to increase the number of people paying for your site's premier content? MarketingSherpa just released a case study that discusses how Linden Lab tested and implemented this tactic to radically improve its paid membership rates. This is the link to the report.
2007 Marketing Wisdom Report Released
VIRGINIA, Jan. 9, 2007 – AIM Custom Media | PR News - The 2007 Marketing Wisdom Report has been released by our friends at the MarketingSherpa. The marketing report features 110 real-life stories and tips from marketers. Read the report to learn about improving your e-newsletters, marketing campaigns, online content, websites, and blogs. You can [...]
