MIXED TAPE 13 RELEASED – 15 EXCLUSIVE SONGS FREE TO DOWNLOAD Yet again, Mercedes-Benz presents the sounds of the future with 15 brand new tracks by international newcomers for you to explore, download and enjoy wherever you like – check out http://www.mercedes-benz.com/mixedtape to get your free compilation. This is a great marketing promo that keeps [...]
A Car Enthusiast Social Networking Site – Why Not?
Two former CNET engineers go out on a limb, quit their jobs, and launch a social networking site for car buffs. Why not? The founders, Ethan Lance and Dave Snider, saw a market niche and launched Berkeley, California based Boompa.com – a new web startup focused on car enthusiasts. Boompa – Your Garage Online: Cars, [...]
Einstein's Theory of Relativity Meets Marketing
TiVo changed the world for many. Is Slingbox – a new digital device that streams live TV to your computer – about to shift the location you view content? The impact on traditional marketing models will be substancial if Slingbox takes off. My guess is it will. Excellent article just published at Ad Age. Here’s [...]
The single most important component of marketing?
During the holiday weekend, I participated in a local Sprint Triathlon on Sunday and I also volunteered to help with the kids event on Saturday. I met dozens of people, but two people really made an impression on me. Not only did I remember their names a day after the event, I can also tell [...]
Great Marketing by Mercedes – Latest Mixed Tape Release
Mercedes-Benz – Mixed Tape Current Release Another 15 free MP3 files from Mercedes-Benz; great music for those with a high-speed connection. The complete set takes a while to download, but it’s well worth it and you can download individual songs. Interesting marketing strategy for a car company, but I think it works.
The Demand for Quick Fixes, Something New, and Make It Creative
Our friend and fellow blogger, David Maister, has an interesting post with respect to the demand for quick fixes, something new, and creative marketing solutions. Here’s a few of my thoughts that I added to the conversation. I think the quest for quick fixes and something new is partially due to a lack of inherent [...]
