Email blast after email blast with little, if any, content of value. That appears to be the email marketing strategy of business network Fast Pitch. Everyday, another email like this: Last chance to become a Platinum Member for only $99 per year. Offer ends tonight at midnight (Wednesday, March 26, 2008). Give your profile top [...]
2008 Marketing Trends Survey
After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from: Surveys of 2,475 Search Engine Marketers and 711 SEM Agency [...]
The Benefits of Direct Response Marketing
Direct response marketing is a key component of any marketing plan in today's business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing. Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing [...]
