Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: marketing plan

June Another Weak Month for Retail Sales

The nation’s stores reported dismal monthly sales for June and a recovery in retailing is unlikely in the near future. Yesterday (Thursday, July 9), the industry posted a 4.9 percent sales decline for June, in contrast to a 1.9 percent increase a year ago when tax rebate checks were burning holes in everyone’s pockets. The current drop in retail sales is the longest negative streak on record according to Thomson Reuters, as reported by the NY Times (Weak Month for Retail Sales – NYTimes.com).

  • Dillard’s declined 14 percent
  • Nordstrom declined 10 percent
  • Saks fared better but still down 4.4 percent
  • Macy’s down 8.9 percent and J. C. Penney drops 8.2 percent.

The good news, consumers’ savings rates continue to increase and deep discounting is rampant; it is a great time to pick up new clothes for sure. What does this mean for your business? It highlights the importance of your business planning process as well as the adjustments required to address evolving economic conditions. Also, the need to leverage technology to market your business has never been more important. Look for synergism with partners and business associates. Continue reading

2008 Marketing Trends Survey

After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:

  • Surveys of 2,475 Search Engine Marketers and 711 SEM Agency Pros
  • Partnered Research
  • Lab Tests
  • In-depth Interviews with Survey Respondents
  • “Best of” Data from 500+ Research Orgs.

2008 Marketing Trends SurveyThe most interesting slide in the presentation shows the marketing pros perceived ROI for different marketing tactics. As the graphic on the right shows, house email marketing campaigns scored highest (click on the image to the right for full-size view).

Email is considered the strongest marketing tactic when compared to marketing tools such as SEO (search engine optimization), PPC (paid search marketing), public relations, direct mail, etc. 

Even though the proliferation of SPAM is reaching an all time high, email remains one of your best, and most cost-effective, tools when marketing directly to your existing customers and your extended target market.

There are several ways to effectively reach your target market online: email newsletters, PR campaigns using social networks, a blog with email capabilities, etc. As a former owner of multiple publishing companies, I have worked on marketing campaigns within a variety of industries. Each industry has unique characteristics and often it is best to collaborate with specialists to plan and implement effective strategies.

If you need help managing a proactive online marketing strategy, feel free to contact us for a free telephone consultation. Enhancing your ability to communicate with your target market can start today with a phone call (804-915-7379). Whatever questions you have – no strings attached.

Additional Resources

2008 Search Marketing Trends and Tactics
(MarketingSherpa teleseminar slides)

Mercedes-Benz Club Newsletter
(sample email newsletter designed & managed by eoecho.com)

AMG Market | Mercedes-Benz Enthusiasts
(sample blog designed and managed by eoecho.com)

Exhibitor's Journal

The Benefits of Direct Response Marketing

Direct response marketing is a key component of any marketing plan in today's business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing.

Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing for those interested. Here's an excerpt:

For any business, it is crucial to market yourself and your “brand” to a target audience. One way this can be achieved is through direct response marketing, which is a form of marketing that is designed to achieve a direct and immediate response. Obtaining an immediate reaction can be especially important when it comes to trade show displays. Your first impression is often what detours or attracts future clients. But how does one attract the right potential clients for their business; their “brand.”

This is where direct response marketing comes in…

Targeting the right audience is one of the most important aspects of direct response marketing. In fact, experts calculate that 40% of the battle in obtaining the desired response is based on. . . . << MORE >>

Do you have a direct response marketing strategy that works? If so, please leave a comment for our readers. Thanks!

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