The nation’s stores reported dismal monthly sales for June and a recovery in retailing is unlikely in the near future. Yesterday (Thursday, July 9), the industry posted a 4.9 percent sales decline for June, in contrast to a 1.9 percent increase a year ago when tax rebate checks were burning holes in everyone’s pockets. The [...]
2008 Marketing Trends Survey
After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from: Surveys of 2,475 Search Engine Marketers and 711 SEM Agency [...]
The Benefits of Direct Response Marketing
Direct response marketing is a key component of any marketing plan in today's business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing. Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing [...]
