Our friend and fellow blogger, David Maister, has an interesting post with respect to the demand for quick fixes, something new, and creative marketing solutions. Here’s a few of my thoughts that I added to the conversation. I think the quest for quick fixes and something new is partially due to a lack of inherent [...]
Blog Traffic Tactics – Autoresponders
Go to almost any popular blog and you’ll find an offer to receive more info: e-books, newsletters, white-papers, podcasts, and other creative marketing media. So, what do they all have in common? They drive traffic and build relationships with your target-audience. I won’t go into the strategies or list all of the benefits since numerous [...]
Integrated Marketing Leads Mercedes Resurgence
Clients are more frequently interested in the integration of their offline marketing materials (print ads, brochures, handouts, presentations, TV ads, etc.) with online marketing opportunities (email, e-newsletters, websites, blogs, etc.). For good reason: Consumers are using the web in mass numbers, Print materials almost always drive traffic to the web, and Inconsistent messaging across channels [...]
Do Online Budgets Now Equal or Exceed Offline Initiatives?
Whether its a local restaurant review, a professional service, or this week’s weather forecast, everyone now turns to the Internet and it’s use has long since exceeded critical mass (see Pew Internet Project, Who’s Online for stats). For business owners and associations, a dynamic online marketing presence is no longer an option – it’s mandatory. [...]
Top Ten Excuses For Not Evaluating PR and Marketing
Although you rarely encounter resistence for measuring your results in today’s business environment, we still hear the excuses for not doing so. Our friends over at the Intelligent Measurement blog provide their top ten and reasons why the excuses don’t hold up. intelligent measurement » Top Ten Excuses for not Evaluating [tags] PR Measurement, public [...]
Let Go and Thrive in the New World of Customer-to-Customer Conversations
Consumer generated content is slowly being accepted by main stream marketing gurus and I’m finding case studies on blogs more commonly. It took awhile to work the strategies through the halls of the ivory towers, but many are now on the right page. Unfortunately, many marketing managers working at mid-size companies have yet to open [...]
