Catalog Choice is a new not-for-profit operation that lets you opt out of unsolicited mailings on a catalog-by-catalog basis. Visit the website and let them know which catalogs you do or don't want. The company will contact the advertisers sending out the catalogs for you. This is a great method to improve target marketing for [...]
The Benefits of Direct Response Marketing
Direct response marketing is a key component of any marketing plan in today's business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing. Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing [...]
Tips For Your Proposal Graphics and Oral Presentations
The graphics (visuals) we use in our sales and marketing presentations are often gathered from canned material we use in our written proposals. But most visuals in a written proposal are far too detailed, wordy, and difficult to read when used in an oral presentation. You’ll be far better off, and you'll save time and [...]
Free Computer Classes Online at HP Learning Center
Mention Hewlett-Packard (HP) and we think of printers. Yes, HP sells office equipment. To increase their sales, and brand awareness, they now offer free computer classes online through the "HP Learning Center." The HP classes are open to anyone interested in signing up. You can choose from a variety of subjects and software programs. Here's [...]
2007 Marketing Wisdom Report Released
VIRGINIA, Jan. 9, 2007 – AIM Custom Media | PR News - The 2007 Marketing Wisdom Report has been released by our friends at the MarketingSherpa. The marketing report features 110 real-life stories and tips from marketers. Read the report to learn about improving your e-newsletters, marketing campaigns, online content, websites, and blogs. You can [...]
Common PPC Mistakes Web Marketers Make
If your using PPC (Pay Per Click) ads to boost your web traffic and sales, check out Igor's post over at his BizMord Search and Marketing Blog. His recommendations are specific and will increase your ROI in many cases: 17 Most Common PPC Mistakes Web Marketers Make–BizMord Search and Marketing Blog As I manage quite [...]
