Why are ads with pictures of people seeing higher response rates than those without? Human beings read a person’s face rapidly; the emotion and feelings are conveyed before the words are even noticed. A recent survey by the MarketingSherpa suggests using people photos in your online ads will increase your response rates.
What else is working for online ad design? Here’s a chart that provides insight into ad design based on an online advertising survey of marketing professionals (click on the chart to read the full article at MarketingSherpa.com):
Catalog Choice is a new not-for-profit operation that lets you opt out of unsolicited mailings on a catalog-by-catalog basis. Visit the website and let them know which catalogs you do or don't want. The company will contact the advertisers sending out the catalogs for you.
This is a great method to improve target marketing for advertisers and a great way for you to save a few trees – not to mention landfill space. Visit Catalog Choice here.
Hat's off to Tech Crunch for spreading the word.
Direct response marketing is a key component of any marketing plan in today's business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing.
Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing for those interested. Here's an excerpt:
For any business, it is crucial to market yourself and your “brand” to a target audience. One way this can be achieved is through direct response marketing, which is a form of marketing that is designed to achieve a direct and immediate response. Obtaining an immediate reaction can be especially important when it comes to trade show displays. Your first impression is often what detours or attracts future clients. But how does one attract the right potential clients for their business; their “brand.”
This is where direct response marketing comes in…
Targeting the right audience is one of the most important aspects of direct response marketing. In fact, experts calculate that 40% of the battle in obtaining the desired response is based on. . . . << MORE >>
Do you have a direct response marketing strategy that works? If so, please leave a comment for our readers. Thanks!
The graphics (visuals) we use in our sales and marketing presentations are often gathered from canned material we use in our written proposals. But most visuals in a written proposal are far too detailed, wordy, and difficult to read when used in an oral presentation.
You’ll be far better off, and you'll save time and resources, if the graphics for both your written and oral proposals are developed from the start to serve both purposes. Here are a few quick tips when preparing your proposals and presentations:
- Establish a working meeting for your writing/production and presentation team early in the process to ensure that what’s written is optimized by the oral presentation.
- Provide the presenters with everything they need to know before they prepare their first draft of any oral presentation.
- Develop graphics for your written proposals knowing that they will also be used during the oral presentation.
- Understand that the graphics will be enhanced during oral presentation given non-verbal communication and other delivery techniques will have a measurable impact on evaluators.
- Role-play to anticipate the evaluators’ questions and reactions through an effective simulation (make it fun so everyone is relaxed).
eoecho.com | custom publishing: we provide proposal support that reduces the load on your staff when large proposals are due. In addition, we can provide two-person teams (writers, proposal managers, etc.) and the publishing support needed for both written and oral proposals. Ph: 804-915-7379
If you are in the Washington, DC area, consider this seminar ($65 per person) hosted by the APMP-NCA (Association of Proposal Management Professionals, National Capital Area Chapter):
May 23rd Roundtable
The Blended Bid: Synergizing the Written Proposal and Oral Presentation
APMP-NCA’s May Roundtable
Time: 5:30 – 8:30 PM
Fairview Park Marriott, Falls Church, VA
Mention Hewlett-Packard (HP) and we think of printers. Yes, HP sells office equipment. To increase their sales, and brand awareness, they now offer free computer classes online through the "HP Learning Center."
The HP classes are open to anyone interested in signing up. You can choose from a variety of subjects and software programs. Here's a sample list of the classes offered:
Software & Technology
- Macromedia® Flash MX: beginning web animation
- Microsoft® PowerPoint® 2003: introduction
- Adobe® Illustrator CS: introduction
- Building your first web page
- CorelDRAW® 12: introduction
- Microsoft® Access, Excel, Publisher, and Windows XP
- Project management made simple, etc.
- Microsoft® Exchange Server 2003: building your solution
- Managing your data center
- Network attached storage basics
- Firewall basics
- Linux® 101, etc.
- Search engines 101: using search engines to market your business
- Digital photography and your business
- Run your own direct mail campaign
- Data disaster recovery: a practical guide, etc.
- Adobe® Acrobat®: creating PDFs CLASS FULL!
- CorelDRAW® 12: introduction
- Microsoft® Publisher 2003: advanced
- Adobe® Illustrator CS: introduction
- Design your own business documents
- Digital photography and your business, etc.
- Real estate marketing made easy
- Connecting to the world with your Pocket PC
- Microsoft® Excel® 2003, advanced part 2: charts and graphics
- Digital photography and your business- Run your own direct mail campaign
The price is right and we can always benefit by enhancing our skills. Additional details are available by visiting HP's Free Online Computer Classes. If you have experience taking a computer class through the HP Learning Center, please let us know by leaving your comments. Thanks!
VIRGINIA, Jan. 9, 2007 – AIM Custom Media | PR News – The 2007 Marketing Wisdom Report has been released by our friends at the MarketingSherpa. The marketing report features 110 real-life stories and tips from marketers.
Read the report to learn about improving your e-newsletters, marketing campaigns, online content, websites, and blogs. You can view and save the report by following this link: MarketingSherpa Marketing Wisdom Report – Free PDF File
Hundreds of MarketingSherpa readers contributed their stories and quotes for this fifth Annual Report. According to the MarketingSherpa, the editorial team had to winnow the stories down to the "best" submissions. There are numerous ideas and examples for your 2007 marketing campaigns.
If your using PPC (Pay Per Click) ads to boost your web traffic and sales, check out Igor's post over at his BizMord Search and Marketing Blog. His recommendations are specific and will increase your ROI in many cases:
17 Most Common PPC Mistakes Web Marketers Make–BizMord Search and Marketing Blog
As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of revenue or a savings of thousands of dollars every month.