As a custom publisher I'm always looking for images to use for client projects. Most often, our graphic artists will create a custom images that fits the purpose of the communication. Having the right image is important – savvy marketers know that 93% of communication is non-verbal and that your prospects and clients – are more effectively persuaded by solutions that they can see.
If you have a hobby site or more time than financial resources (i.e., it is better to outsource your graphics to a pro given their importance), then consider spending a few hours surfing for free images. Today, I stumbled upon this site with a great list of legal and free sources for stock photos. Here's an excerpt:
If you’ve ever tried to design a website or blog, you’ve probably felt the need to add images to your creation. It can be easy to see the Internet as a free-for-all, but images belong to the people who created them. Staying legal means you’ll have to either create your own images or buy them from stock sites. Fortunately, there are a number of sources for free images, and we’ve collected them here. So read on for 100 sources where you can find free stock images: and don’t worry — they’re all legal! << More Here >>
The graphics (visuals) we use in our sales and marketing presentations are often gathered from canned material we use in our written proposals. But most visuals in a written proposal are far too detailed, wordy, and difficult to read when used in an oral presentation.
You’ll be far better off, and you'll save time and resources, if the graphics for both your written and oral proposals are developed from the start to serve both purposes. Here are a few quick tips when preparing your proposals and presentations:
- Establish a working meeting for your writing/production and presentation team early in the process to ensure that what’s written is optimized by the oral presentation.
- Provide the presenters with everything they need to know before they prepare their first draft of any oral presentation.
- Develop graphics for your written proposals knowing that they will also be used during the oral presentation.
- Understand that the graphics will be enhanced during oral presentation given non-verbal communication and other delivery techniques will have a measurable impact on evaluators.
- Role-play to anticipate the evaluators’ questions and reactions through an effective simulation (make it fun so everyone is relaxed).
eoecho.com | custom publishing: we provide proposal support that reduces the load on your staff when large proposals are due. In addition, we can provide two-person teams (writers, proposal managers, etc.) and the publishing support needed for both written and oral proposals. Ph: 804-915-7379
If you are in the Washington, DC area, consider this seminar ($65 per person) hosted by the APMP-NCA (Association of Proposal Management Professionals, National Capital Area Chapter):
May 23rd Roundtable
The Blended Bid: Synergizing the Written Proposal and Oral Presentation
APMP-NCA’s May Roundtable
Time: 5:30 – 8:30 PM
Fairview Park Marriott, Falls Church, VA
As a previous publication owner (print magazines), I learned from my art directors and graphic designers the importance of layout, design, and usabilitiy. When it comes to blogs their importance cannot be overstated. Your readers will have their first impression of your blog in only a few seconds. Make the first impression count.
Jakob Nielsen’s Alertbox has a great piece on blog usability and design mistakes. I like the way he approached the topic,
To reach new readers and respect your existing readers’ time constraints, test your weblog against the following usability problems.
Weblog Usability: Top Ten Design Mistakes in Blogs
After reading the article, I found there are a few things I need to do myself. If you have anything to add to the list please let us know.
[tags] blogging tips, graphic design, weblog design, blog traffic, blog marketing, Jakob Nielsen, eoecho [/tags]
Color Theory / Color Schemes – Part 1 of Chapter 2 from Web Graphics for Non-Designers (3/6) – WebReference.com
If you decide to build your own website and you’re not a graphic designer, this site offers great tips in their articles.
We provide website design and we help our clients build and market their blogs – numerous online services to benefit your company’s growth. If you need help, please let us know.
Increase Your Sales With a Company Catalog
I met with one of my clients this week to talk about his new business, which he is in the process of launching. We spent a few hours defining his “offering” after we discussed his target market.
It’s clear you need a simple, easy to understand message when meeting with your prospects, preparing your marketing materials, and gaining referrals from your colleagues and friends. Therefore, we built a document outlining “packages” of services he wants to offer his customers. A list of bullets describing each feature for each package is included. Subsequently, we listed all of the “benefits” his customers would gain from the services within each package. Continue reading