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Tag: enewsletter

2008 Marketing Trends Survey

After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:

  • Surveys of 2,475 Search Engine Marketers and 711 SEM Agency Pros
  • Partnered Research
  • Lab Tests
  • In-depth Interviews with Survey Respondents
  • “Best of” Data from 500+ Research Orgs.

2008 Marketing Trends SurveyThe most interesting slide in the presentation shows the marketing pros perceived ROI for different marketing tactics. As the graphic on the right shows, house email marketing campaigns scored highest (click on the image to the right for full-size view).

Email is considered the strongest marketing tactic when compared to marketing tools such as SEO (search engine optimization), PPC (paid search marketing), public relations, direct mail, etc. 

Even though the proliferation of SPAM is reaching an all time high, email remains one of your best, and most cost-effective, tools when marketing directly to your existing customers and your extended target market.

There are several ways to effectively reach your target market online: email newsletters, PR campaigns using social networks, a blog with email capabilities, etc. As a former owner of multiple publishing companies, I have worked on marketing campaigns within a variety of industries. Each industry has unique characteristics and often it is best to collaborate with specialists to plan and implement effective strategies.

If you need help managing a proactive online marketing strategy, feel free to contact us for a free telephone consultation. Enhancing your ability to communicate with your target market can start today with a phone call (804-915-7379). Whatever questions you have – no strings attached.

Additional Resources

2008 Search Marketing Trends and Tactics
(MarketingSherpa teleseminar slides)

Mercedes-Benz Club Newsletter
(sample email newsletter designed & managed by

AMG Market | Mercedes-Benz Enthusiasts
(sample blog designed and managed by

Exhibitor's Journal

Blog Traffic Tactics – Autoresponders

Go to almost any popular blog and you’ll find an offer to receive more info: e-books, newsletters, white-papers, podcasts, and other creative marketing media. So, what do they all have in common?

They drive traffic and build relationships with your target-audience. I won’t go into the strategies or list all of the benefits since numerous blogs already do, but I did notice a large majority of the best blogs I frequent all use the same delivery, or autoresponder software. So I had to check out why?

It looked good and it was inexpensive, and there weren’t any annoying monthly fees.So I purchased the software.

A side note: if you use email delivery software such as Constant Contact, you should at least take a look at switching. You’ll likely better results. I switched and I’m glad I did.

To learn more about autoresponders, go to the source – the company that developed the software. You can test-drive one of their demos.

Repeat exposure is a proven advertising method. You need to be in front of your client or prospect when the need arises. The use of “autoresponders” is a good way to stay in front of your target audience; it also helps you improve readership numbers and builds stronger relationships with your clients.

I’m producing a series of brief articles on custom publishing (one of the services I offer to my clients). We’ll see how it goes.

Are you using autoresponders? Is it working? If so, please leave a comment so I can visit your blog and check out your offers. Thanks!

[tags] autoresponders, email delivery software, custom publishing, custom magazines, marketing strategy, enewsletter tips,, eoecho [/tags]

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