The term Cyber Monday refers to the Monday immediately following Black Friday; the first Monday after Thanksgiving Day. It is considered the ceremonial kick-off of the online holiday shopping season. Whereas Black Friday is associated with traditional brick-and-mortar stores, "Cyber Monday" symbolizes one of the busiest days of the year for online retailers although the busiest online shopping day of 2005 was actually December 12.
The idea was that consumers would return to their offices after the Black Friday weekend and then make online purchases – buying all of the stuff they didn't find in their local stores.
Cyber Monday has evolved into a significant marketing event, sponsored by the National Retail Federation's Shop.org division, in which online retailers offer low prices and special "today only" promotions. Here are a few "current" examples: Continue reading