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	<title>Greg Magnus &#187; custom media</title>
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		<title>Why will Pepsi run a Superbowl ad without words?</title>
		<link>http://eoecho.com/gregmagnus/2008/01/why-will-pepsi-run-a-superbowl-ad-without-words/</link>
		<comments>http://eoecho.com/gregmagnus/2008/01/why-will-pepsi-run-a-superbowl-ad-without-words/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 17:37:51 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Custom Media Publishing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[benefits of images]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[clip art images]]></category>
		<category><![CDATA[corporate identity package]]></category>
		<category><![CDATA[custom media]]></category>
		<category><![CDATA[effective graphics]]></category>
		<category><![CDATA[email newsletter]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[free clip art images]]></category>
		<category><![CDATA[graphic artist]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[professional graphic artist]]></category>
		<category><![CDATA[s]]></category>
		<category><![CDATA[savvy marketers]]></category>
		<category><![CDATA[superbowl ad]]></category>

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		<description><![CDATA[During the Superbowl this Sunday you&#039;ll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won&#039;t need to listen. It is all images &#8211; no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of [...]]]></description>
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		<title>More ad spend moving from offline to online in 2008</title>
		<link>http://eoecho.com/gregmagnus/2007/12/more-ad-spend-moving-from-offline-to-online-in-2008/</link>
		<comments>http://eoecho.com/gregmagnus/2007/12/more-ad-spend-moving-from-offline-to-online-in-2008/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 19:57:18 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Custom Media Publishing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[ad spend]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[AIM Custom Media]]></category>
		<category><![CDATA[automakers]]></category>
		<category><![CDATA[custom media]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[existing customers]]></category>
		<category><![CDATA[loyalty programs]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing efforts]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason. Today&#039;s example from the publisher&#039;s of AdAge Digital includes the article, &#34;Automakers Will Steer More Spend From TV and Print Toward Digital.&#34; It&#039;ll be a banner year for Detroit [...]]]></description>
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