During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images – no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of [...]
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“custom media”
More ad spend moving from offline to online in 2008
Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason. Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit [...]
