Contrarian view? Absolutely not. The best time to strike is when your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker [...]
Why Companies Are Moving Marketing Online The Emerging Trends
The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder: Although most marketers allocate minuscule amounts of their budgets to [...]
Articles by Greg Magnus (samples)
AMG Driving Academy by Greg Magnus, MBCA Star magazine article | July 2009 By Greg Magnus, published in MBCA’s Star magazine, (PDF) AMG Mercedes-Benz – Yesterday, Today and Tomorrow | July/Aug. 2007 By Greg Magnus, published in MBCA’s Star magazine; large PDF file Are Corporate Blogs a Waste of Time for Upper Management? By Greg [...]
Do Online Budgets Now Equal or Exceed Offline Initiatives?
Whether its a local restaurant review, a professional service, or this week’s weather forecast, everyone now turns to the Internet and it’s use has long since exceeded critical mass (see Pew Internet Project, Who’s Online for stats). For business owners and associations, a dynamic online marketing presence is no longer an option – it’s mandatory. [...]
Is Jack Trout at Forbes.com All He's Cracked Up To Be?
Is Word Of Mouth All It's Cracked Up To Be? – Forbes.com With more than 40 years of advertising and marketing experience, Jack Trout still doesn't appear to get it. He states in his recent article, I certainly would never tell a CEO, "B.J., I just put a big chunk of our budget into word-of-mouth." [...]
Blogs Merging With Websites – Imminent?
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with "dynamic" blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we'll discuss below. But first, are blogs really replacing [...]
