Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: blogging (page 1 of 5)

Opportunities Abound During Tough Economic Times

Contrarian view? Absolutely not. The best time to strike is when your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects.

Far too many business owners absolutely take the wrong approach. They hunker down, cut marketing budgets and pull back. The end result is "unattended customers" and less competition for you. Businesses that cut marketing budgets also demotivate their best salespeople, which start spending more time thinking about getting a new job than a new customer.

Economic downturns are an excellent time to strengthen your relationships with both your existing customers and your competitors' customers. Odds are, they are not as busy. Are they willing to spend a little more time with you? Very possible so get in touch with them and consider the following:

  • Collect testimonials: Asking for a testimonial is a contact with your customer that's not a sales call. Tell them you would like to promote the testimonial and link it to their website, which will promote them as well. Use the opportunity to show your customers you value their opinion, your business relationship, and their business (i.e., dynamic websites, blogs, Scribd, PR news, etc.);
  • Survey your customers: Create an opportunity to collect feedback and discuss services and/or products you offer that they may not be fully aware of or completely understand (i.e., email marketing, custom website landing pages, etc.);
  • Network: Introduce your customers to people in your network that they consider prospects and ask to meet their business colleagues and associates – an excellent source of referrals (i.e., LinkedIn, Plaxo, Facebook, etc.), and
  • Use your "consulting" skills: Help your customers and prospects save time and money by providing pertinent industry news and educational materials that will help them compete during these difficult times (i.e., email newsletters, white papers and custom publications all have high ROIs).

But don't be fooled. There is also new competition for you – competition from << Continued on digital AIM >>

[Please note we have updated our marketing news website. To receive future updates including our 2009 Marketing Plan series, add your info here | digital AIM – Email.]

6 Essential Tactics To Maximizing Your Affiliate Profits!

Below you'll find an article by Mark Davies.

Here are six essential practices to maximizing your income as an Affiliate Marketer!

If you are like most new affiliate marketers, you have signed up as an affiliate and posted links and are actively promoting products but you are making few sales. Here are things that you can do to start making real profits:

#1 – Build your own Website:

You need to build your own website to promote the products. Make sure it has its own paid for domain name (mybizsite.com), not a free site like (mybizsite.othersitename.com). If you have been using free hosting, people looking at your site will not take your business seriously. If you don't know how to build a website there are many services that offer simple website building programs for a small fee or you can hire someone build a site for you. Check out elance.com where website designers will bid for the opportunity to build a site for you!

#2 – Write reviews of the products you are promoting:

You need to know the products you are promoting! It is crucial that you purchase all the products you are promoting so that you can write honest reviews about them. Let potential customers know that you are using these products and why they are worth buying! You then need to post these reviews on your website, in your newsletters and in articles.

#3 – Get yourself a Blog:

I recommend that you get a Blog and link it to your website. This will allow you to create discussions on the blog about the products you are selling and list any updates to your regular website. Blogs that are updated and posted to regularly (I recommend every other day) are indexed quicker by the search engines than are new websites, and after the blog is indexed, the pages you have linked to the blog will also get indexed. This is a very powerful way to get your Continue reading

Why organic SEO is a priority over PPC and other online ads

Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:

‘Heavy clickers’ distort online advertising 

The people clicking on your banner ads may not be the target audience you’re seeking, according to a new Starcom USA study. The study revealed that so-called “heavy clickers” are typically between the ages of 25 and 44, with a household income of under $40,000. They represent only 6% of the online population, but account for 50% of all display ad clicks.

Heavy clickers spend about four times more time online than non-heavy clickers….they aren’t necessarily brand loyal and often don’t even pay attention to the brand they are buying….

Source: BizReport.com, February 13, 2008 (Hat's off to the Greater Richmond Chamber of Commerce for including this piece in their email newsletter, "Business Intelligence Report," March 2008)

Assuming the above is correct, there is a tremendous amount of money being spent on 6% of the online population when you consider these recent reports published by Continue reading

Blogging Tips, AIM Custom Media Weekly Update

Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom.

Blogging Tips
After blogging for several years now, I find the greatest value, and wisdom, comes from bloggers that express their point of view based on their personal knowledge and experience; before they send readers off to another website via a link. When you post a link on your blog, tell your readers why you recommend the link and add your own unique content. The end result creates value for your readers as you foster a relationship with them.

Did you ever wonder where the term “weblog” came from? A guy named Jorn Barger coined the term in December 1997. And yes, he has many years of experience on the web. Barger is a philosophical guy and his advice can be somewhat esoteric but he does share his wisdom. Here are a few of his blogging tips that I like from a brief article published at Wired.com:

1. Re-post your favorite links from time to time for people who missed them the first time. Here are a few of my favorites: Continue reading

Blogging for Dollars and New Business

Not many know it but, content management systems (CMS) are replacing websites and savvy website developers are using certain blog functions as both management and marketing tools. And, as we discuss frequently with business owners, CMS-driven websites are hands down one of the most cost-effective online marketing tools. In fact, many small business owners are generating enough revenue from their blogs that their "blog" is now their "business" (these fortunate few no longer have real jobs). How did they do this? Several ways but first let's take a look at a few blogging facts.

Citation from the Wall Street Journal,
New Services Help Bloggers Bring in Ad Revenue
by Kelly Spors:

If you're not making money off your blog, 2008 might be the year.

As more people see potential in earning money off the Internet, there is a quickly expanding array of advertising services and tools for bloggers that go well beyond the standard pay-per-click [PPC] text ads or display ads.

Many of the most widely used programs are adding features to allow users to customize the appearance and placement of ads on their sites. Some also are introducing newer money-making mediums such as audio and video. . . [You can read the full WSJ article here.]

What the WSJ article doesn't tell you is "all of the story." For example, Darren Rowse of ProBlogger.com explains how difficult it was to build his business; and a little luck didn't hurt as he discusses here. I personally discovered Darren's blog well over a year ago. He does an excellent job but he admits his success is an anomaly. Let's face it, most business owners are not interested in becoming professional bloggers. However, this doesn't mean they can't use blog technology to market online, lower their annual website costs and improve their ROI. That's the real story but first let's get back to our discussion concerning how to generate blog revenue. Continue reading

Tutorial for Enhancing Local Search Results SEO

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?

Local Search Marketing Strategies and SEO Tips

Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online marketing strategies to improve your local SEO results. Whether your revenue comes from business-to-business (B2B) or business-to-consumer (B2C), increasing your local search ranking will benefit your business.

First and foremost, create an SEO friendly website. The first step you can take to improve your local – as well as your overall search engine results – is make sure your website is search engine friendly. Make it easy for search engines to identify your business location and your keywords by following this short-list of SEO tips for local search:

  • Prominently display your business name and address as text on both the top of the page and in the footer. In the header, it helps if you use an "H1" tag that includes your address. Avoid placing your address and keywords in image files given they can be hidden from the search engines. Also, it is difficult for your site visitors to capture your address and phone number for future reference when it is embedded in an image. Continue reading

2008 Marketing Trends Survey

After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:

  • Surveys of 2,475 Search Engine Marketers and 711 SEM Agency Pros
  • Partnered Research
  • Lab Tests
  • In-depth Interviews with Survey Respondents
  • “Best of” Data from 500+ Research Orgs.

2008 Marketing Trends SurveyThe most interesting slide in the presentation shows the marketing pros perceived ROI for different marketing tactics. As the graphic on the right shows, house email marketing campaigns scored highest (click on the image to the right for full-size view).

Email is considered the strongest marketing tactic when compared to marketing tools such as SEO (search engine optimization), PPC (paid search marketing), public relations, direct mail, etc. 

Even though the proliferation of SPAM is reaching an all time high, email remains one of your best, and most cost-effective, tools when marketing directly to your existing customers and your extended target market.

There are several ways to effectively reach your target market online: email newsletters, PR campaigns using social networks, a blog with email capabilities, etc. As a former owner of multiple publishing companies, I have worked on marketing campaigns within a variety of industries. Each industry has unique characteristics and often it is best to collaborate with specialists to plan and implement effective strategies.

If you need help managing a proactive online marketing strategy, feel free to contact us for a free telephone consultation. Enhancing your ability to communicate with your target market can start today with a phone call (804-915-7379). Whatever questions you have – no strings attached.

Additional Resources

2008 Search Marketing Trends and Tactics
(MarketingSherpa teleseminar slides)

Mercedes-Benz Club Newsletter
(sample email newsletter designed & managed by eoecho.com)

AMG Market | Mercedes-Benz Enthusiasts
(sample blog designed and managed by eoecho.com)

Exhibitor's Journal

Website Income – Free $25 from Auction Ads

If you are looking for income for your website, check out this offer from AuctionAds. They are offering $25 to new accounts and, in some cases, existing accounts. Here's their promo: 

AuctionAds Publishers,

We have a great way for you to promote AuctionAds and earn 5% affiliate referrals. Spread the word (use this link AuctionAds) that we are offering an instant $25.00 balance to all new publishers who sign up for AuctionAds! New publishers just need to sign up and they will receive a balance of $25.00 automatically.

Please note if you signed up with us previously and have never earned a payout we will bump your current balance to $25 too! Our minimum payout is also being raised to $50 but everyone who hasn’t earned a payout to date will be halfway there already! By publicizing this promotion on your blog using your affiliate link you can take advantage of receiving 5% of all revenue generated by new AA publishers you refer for a full six months. Thanks again and look for more AA news soon.

Can't beat the offer if you're interested in getting paid immediately just for signing up. We use AuctionAds to generate income for some of our client's blogs and websites. We also use Text Link Ads, which consistently generates more income than Google.

New Friend Features From Wink

Wink is a great place to track your "places on the web" for sharing with your friends. Here is an update from the folks at Wink that I rec'd today:

New Friend Features from Wink!
A fun way to keep in touch…

We here at Wink have added some cool new features to help you keep in touch with your friends online… no matter where they are.

New stuff at Wink!

1. Claim a Wink Profile.  Search for yourself on Wink and claim the profile that comes up if it's you.  If not, create a new profile and fill in with a photo, location, interests, whatever you like.
2. Add Places.  Add in some of the places you hang out on-line. Social networks, blogs, feeds, etc.  Your page now contains a feed of things you post or do at these places.
3. Add Friends. See which of your friends are on Wink by checking your address book.  Invite any friends that aren't already on Wink. Add people you find on Wink, regardless of what social network they use.
4. Keep Track of your Friends.  Wink shows you a feed of what all  your friends are doing or posting.  Blog posts, Twitters, Diggs, etc. If anyone is too prolific for your tastes, you can remove any of their places from the feed.

My Wink page is here: http://wink.com/profile/eoecho

Top 10 Firefox Add-ons, Updated

We created a Top 10 Firefox Add-ons list based on the review of more than a dozen lists published by colleagues, friends, and website pros. Given the length of the content, we created a separate page for you. And, you will also find links to lists published by others for Firefox add-ons, plug-ins, and Firefox extensions. Here's the link to the full-page:

Choosing the best Firefox add-ons is becoming a personal preference given there are thousands available. Try a few of the add-ons and stick with the ones that enhance your surfing experience.

If you're not using Firefox as your web browser, you should. Most pro bloggers and website developers use it because of the enhanced features it offers. To download your free copy of Firefox go to this link.

[PLEASE NOTE: The info is published on a separate page because the content is too long for a blog post here. Please comment here if you would like to recommend an add-on of your own.]

2007 Marketing Wisdom Report Released

VIRGINIA, Jan. 9, 2007 – AIM Custom Media | PR News –  The 2007 Marketing Wisdom Report has been released by our friends at the MarketingSherpa. The marketing report features 110 real-life stories and tips from marketers.

Read the report to learn about improving your e-newsletters, marketing campaigns, online content, websites, and blogs. You can view and save the report by following this link: MarketingSherpa Marketing Wisdom Report – Free PDF File

Hundreds of MarketingSherpa readers contributed their stories and quotes for this fifth Annual Report. According to the MarketingSherpa, the editorial team had to winnow the stories down to the "best" submissions. There are numerous ideas and examples for your 2007 marketing campaigns.

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