Our friend and fellow blogger, David Maister, has an interesting post with respect to the demand for quick fixes, something new, and creative marketing solutions. Here’s a few of my thoughts that I added to the conversation. I think the quest for quick fixes and something new is partially due to a lack of inherent [...]
Occam's Razor, KISS and Blogging
Noun: a scientific and philosophic rule that requires the simplest of competing theories be preferred to the more complex. Better known today as the KISS principle (Keep It Simple). Although William of Occam embraced the concept in the 14th century, scholars trace the basic premise back to ideas proposed by Aristotle. For good reason, the [...]
Fishing for Clarity – Revisiting Jack Trout's Comments
Give Jack Trout credit for inviting pro bloggers to participate in a roundtable discussion concerning his recent comments on word of mouth marketing (WOM). The event precipitated after Trout’s recent article slapped WOM as limited in value. The response was more “ineffective article” than support for his comments, but Trout responds with a roundtable discussion. [...]
The Bottom Line on Blogging – The Kansas City Star
The Bottom Line on Blogging – The Kansas City Star Companies find all that Web talk builds business. By DAVID HAYES at The Kansas City Star Hayes does a great job researching the topic. He includes lots of quotes from several influencial bloggers. Here's a sample from the article: “Blogs are wonderful for helping small [...]
Blogs Merging With Websites – Imminent?
As pointed out by several marketing and communication bloggers during the past year, the trend of replacing “static” websites with "dynamic" blogs has begun. And one of the best-known ad agencies in the country is already on board. The move makes sense for several reasons, as we'll discuss below. But first, are blogs really replacing [...]
Word of Mouth Marketing – A Strategy
WOM, activities that companies undertake to generate favorable word of mouth publicity.
