Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: blog (page 2 of 5)

Successful Blog Post Tips

All bloggers can benefit from this post by Paul Stamatiou, a Georgia Tech student. Nice blog, quick read, and relevant to anyone with a blog. Successful Blog Post [tags] blog post tips, blogging, eoecho.com, eoecho [/tags]

Crazy Egg Launched – Powerful New Blog Tool Tracks Visitors

Ever wonder what your website visitors are doing on your site? Where they click and how frequently? Now you can find out thanks to the release of Crazyegg.com Crazyegg is a new free tool that lets you analyse where visitors on your website click. The site features several tracking tools including a "Heat Map" overlay for your site. You bet this is a powerful tool that can be used to improve the layout and navigation on any website. They released a "free" service; however, a more robust tool can be purchased for a nominal fee. The site is well laided out (I'm sure they tested it) and the programming is top notch. I already created an account to track my AMG Mercedes-Benz Blog. Crazy Egg – Website Crazy Egg – Blog My guess is this service is here to stay and it will do well quickly. [tags] Crazyegg.com, visitor tracking, blog tools, eoecho.com, eoecho [/tags]

2006-08-25 Links

MyWeb Bookmarks


eoecho.com | custom publishing | marketing | communications | blogs
AMG Mercedes-Benz Cars
AMG Mercedes – For the AMG Mercedes-Benz Enthusiast
fitness – health
Word of Mouth Marketing – Articles & Research
Traffic Reports and Alerts | Real Time Traffic | Road Conditions | Delays :: Traffic.com
www.myspace.com/eoecho
The History of AMG
Phoenix Fitness
Sociable
Virginia Fitness
Spot Runner
Create PDF Files Easily – Fast and Free Site
Are Corporate Blogs a Waste of Time For Upper Management
Proving the Value of Public Relations
Fitness Liaison Project
Astronomy
Squidoo : Fitness and Nutrition
Hotscripts.com :: PHP, CGI, Perl, JavaScript and ASP script collection
Let’s Share Some Files – Four Services Compared
AMG Mercedes-Benz on Squidoo

Script for Printer Friendly Website Pages

Need a "printer friendly" script so your blog or website visitors can print out pages from your site? Here are a few places to find the info you are seeking:

Hat tip to Mike Baker for providing the info: Mike's Web Solutions: A Simple Script for Printing Website Pages

Are Corporate Blogs A Waste of Time for Upper Management?

Telling your boss he or she needs a blog could get you fired. A generic blog with generic comments by your CEO and/or your upper management team does not produce significant returns for the time invested. More to the point, it is likely a waste of their time. We all know it, but thousands of blogs like this exist. Why?

Corporate management has been told they need to blog to connect with customers, prospects, vendors and associates. This is good advice for CEOs and managers that are excellent bloggers with plenty of time on their hands. Slim chance you work for one of these people.

So how should corporations more effectively use a blog?

PR Blogging Machine
Add your blog as a link on your corporate website, but you don’t necessarily need to call it a blog. There is no need nor many compelling reasons to have a stand alone blog. Your blog should look and feel just like any other page on your website, except the content is now going to be fresh, relevant and informative to your target market. Use the “News” link on your website and turn that stale, outdated content into a well-oiled, PR blogging machine.

Limit the posting rights to your marketing/PR department. Publish at least 2-3 posts per week; not an overbearing workload. Write press releases and relevant industry news that includes quotes and comments from the CEO and upper management. This will minimize their time involved while maximizing their exposure both internally and externally – everybody wins.

Pros: it is easy for your IT Department to set up and little (if any) developer time is required to keep the “News” page updated. Search engines will love the fresh content and your website SEO results will improve. Also, your website visitors can comment, you can promote the site in your newsletters and marketing materials, and your customers have a compelling reason to bookmark your website.

Get Your Human Resources Department Involved
With little effort, your human resources department can post job openings on the “News” page after you convert it to a blog format. A separate HR page, or multiple pages for each job opening, can easily be included and updated by your HR Department. Consider creating an RSS feed so potential candidates can check your job openings from their desktop without the need to re-visit your website for updates.

Marketing Department Announcements
Again, with little effort you can also include an “Events” section on your “News” page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webinars, webcasts, or other marketing events? Using a blog to promote your corporate events is effective and the content improves your SEO results.

There are many ways to view blogs. When you realize blogs are software tools as much as anything else, their uses are practically endless.

PS: If you need help setting up blogging software to accomplish the recommendations above or if you have questions, contact eoecho.com. We can give you a hand.
[tags] Corporate blogs, blogging, PR, News Links, SEO results, eoecho.com, eoecho [/tags]

Ways to Immediately Increase Search Engine Traffic – SEO Tips

Nick Wilson provides an excellent discussion on increasing your SEO results. Also, he provided this “bonus tip” list of his favorite SEO blogs, which is:

Nick’s full post on SEO tips: 3 Ways to Immediately Increase Search Engine Traffic

[tags] SEO tips, Search engine optimization, best seo sites, eoecho.com, eoecho [/tags]

User-Generated Content Drives Fastest Growing Web Brands

Nielsen NetRatings has released their findings on the top 10 fastest growing web brands. Leading are several “user-generated content” sites; MySpace is the fastest growing while the Google brand maintains double digit growth.

The following is an excerpt from their press release (link to the full content press release is provided below):

NEW YORK– August 10, 2006– Nielsen//NetRatings, a global leader in Internet media and market research, announced today that user-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands in July 2006.

Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233 percent, from a unique audience of 2.3 million to 7.7 million (see Table 1). Heavy.com, a video sharing site, took the No. 5 spot, increasing 213 percent, from 965,000 to 3.0 million unique visitors. Photo sharing site Flickr followed at No. 6, growing 201 percent from 2.1 million to 6.3 million unique visitors.

Other user-generated content sites that made it into the top 10 fastest growing Web brands were MySpace, with a 183 percent year-over-year increase, and Wikipedia, with a 181 percent year-over-year increase.

“User-generated content sites have seen significant growth over the past year, owing in large part to their reliance on viral marketing,” said Jon Gibs, director of media analytics, Nielsen//NetRatings.”

Nielsen NetRatings PR – August 10, 2006

Hat-tip to Steve Rubel at Micro Persuasion for pointing out the link to us.

[tags] MySpace, Google, User-Generated Content, Web Brands, Wikipedia, eoecho.com, eoecho [/tags]

Blogging Builds Social Connections

Earlier this week, I attended a local Media Trade Show and sat in on an Internet Marketing Strategies seminar. The speaker was an experienced spokesperson for wireless carriers, Nextel and Sprint. And, he has appeared on the Fox Morning Show, ABC News, CNet Live Radio, The New York Times, Industry Standard, Wired, and numerous other news programs.

Overall, he gave an interesting presentation on basic SEO concepts and marketing strategies, but when it came to blogging he appeared clueless. Although blogging is one of the better ways to build social connections for networking, he presented blogs as diaries of people expressing their innermost thoughts and mundane daily activities. He clearly didn’t do his homework before adding a brief discussion of blogs in his presentation.

Blogs are quoted on almost every news program and lead bloggers are changing the media landscape, as well as public opinion and the outcome of political elections. Not so mundane.

The economic world likewise depends on networks. General Electric, for example, is famous for moving people across organizational boundaries and for using training programs to give people from different geographies an opportunity to forge lasting social connections.
– Eric Beinhocker, The Origin of Wealth

[tags] Internet Marketing Strategies, Blogging, eoecho.com, eoecho [/tags]

Increase Blog Traffic With Related Posts Plugin – WordPress

Related Posts WordPress Plugin

Like most WordPress plugins, this one is easy to install. Just upload the plugin to your blog and follow the simple instructions. What does the Related Posts plugin do?

The related posts plugin automatically adds internal links to your blog posts. The plugin searches your content for keywords and creates the links for you.

Internal Links Increase Blog Traffic

  • Increases your pageviews and the amount of time visitors spend on your blog
  • Increase your ad exposure to blog visitors (increase ad revenue for your blog)
  • Internal links improve your search engine rankings

More info on why you should use internal links can be found here.
Hat-tip to Yaro Starak at Small Business Branding blog for alerting us to this great plugin.

[tags] Related Posts, WP plugin, SEO optimization, eoecho.com, eoecho [/tags]

Setting up email and auto response software

After an extensive review of available email software products, I purchased AWeber for email marketing. I’m in the process of setting it up and would like to see examples of its use.

If you are using it, please leave a comment below with a link to your site. Thanks!

PS: Here are a few promo links from the software provider if you don’t already use AWeber software and email marketing:

08/03/06 – Blog: What Do Subscribers Expect from You?

08/01/06 – Blog: Stumped Trying to Write Follow Up Messages?

07/28/06 – Blog: Post Purchase Customer Follow Up

07/26/06 – Blog: HTML without plain text mistakes…

07/25/06 – Blog: Open Rates by List Size

[tags] email newsletters, email software, AWeber, email marketing, autoresponders, auto respond, eoecho.com, eoecho [/tags]

Shopping Carts for Blogs – Specific Recomendations

Our friends over at blogging for business have a nice piece on shopping carts for those interested: Shoppinig Carts for Blogs

Let me know if you have any recommendations yourself. I’m in the process of setting up a shopping cart to sell automotive racing gear for a colleagues website.

[tags] shopping carts, blogs, eoecho.com, eoecho [/tags]

eoecho is in the Blog Flux Directory

eoecho was added to the Blog Flux Directory. What is Blog Flux?

Blog Flux has one goal – to be the single source for bloggers and blog readers. Be it finding new blogs, subscribing to RSS feeds, or pinging sites with blog updates, you won’t have to scurry over to multiple sites. All available on one site. Learn more about Blog Flux. You can also see our blog definition.
Blog Flux Directory

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