Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: blog (page 1 of 5)

Benefits of Multiple Blogs on One WordPress Installation

Just a quick note to let you know we are now running this blog, as well as several others, using WordPress version 3.0. It is a significant improvement for those interested in managing multiple blogs.

WordPress 3.0 Multi-sites BenefitsThe WordPress multi-user function allows you to offer anyone in your company an opportunity to sign up for a new blog. They will be able to securely manage their content and settings without affecting any other users. In fact, you can have unlimited users with unlimited blogs.

Also, we can set it up so users have various roles (administrator, editor, author, contributor, subscriber) on other blogs hosted on your website. One or more Site Administrators can perform site-wide management tasks, including adding users and blogs, altering permissions and granting access to one or numerous themes.

  • Team websites with multiple contributors (company blogs and/or websites)
  • Company’s with multiple target markets or product/service lines

Open source software such as WordPress, when used as a content management system (CMS),  allows businesses to increase profits by using web technology more effectively. In short, you can:

  • Increase your marketing exposure online while lowering your over-head
  • Leverage technology and spend less time on the web
  • Get better marketing results, and
  • Get your time back to do the things you do best (like play golf or spend more time with your family).

Let us know if you need some help setting one up for your business – contact AIM Custom Media.

Why organic SEO is a priority over PPC and other online ads

Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:

‘Heavy clickers’ distort online advertising 

The people clicking on your banner ads may not be the target audience you’re seeking, according to a new Starcom USA study. The study revealed that so-called “heavy clickers” are typically between the ages of 25 and 44, with a household income of under $40,000. They represent only 6% of the online population, but account for 50% of all display ad clicks.

Heavy clickers spend about four times more time online than non-heavy clickers….they aren’t necessarily brand loyal and often don’t even pay attention to the brand they are buying….

Source: BizReport.com, February 13, 2008 (Hat's off to the Greater Richmond Chamber of Commerce for including this piece in their email newsletter, "Business Intelligence Report," March 2008)

Assuming the above is correct, there is a tremendous amount of money being spent on 6% of the online population when you consider these recent reports published by Continue reading

Blogging Tips, AIM Custom Media Weekly Update

Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom.

Blogging Tips
After blogging for several years now, I find the greatest value, and wisdom, comes from bloggers that express their point of view based on their personal knowledge and experience; before they send readers off to another website via a link. When you post a link on your blog, tell your readers why you recommend the link and add your own unique content. The end result creates value for your readers as you foster a relationship with them.

Did you ever wonder where the term “weblog” came from? A guy named Jorn Barger coined the term in December 1997. And yes, he has many years of experience on the web. Barger is a philosophical guy and his advice can be somewhat esoteric but he does share his wisdom. Here are a few of his blogging tips that I like from a brief article published at Wired.com:

1. Re-post your favorite links from time to time for people who missed them the first time. Here are a few of my favorites: Continue reading

Blogging for Dollars and New Business

Not many know it but, content management systems (CMS) are replacing websites and savvy website developers are using certain blog functions as both management and marketing tools. And, as we discuss frequently with business owners, CMS-driven websites are hands down one of the most cost-effective online marketing tools. In fact, many small business owners are generating enough revenue from their blogs that their "blog" is now their "business" (these fortunate few no longer have real jobs). How did they do this? Several ways but first let's take a look at a few blogging facts.

Citation from the Wall Street Journal,
New Services Help Bloggers Bring in Ad Revenue
by Kelly Spors:

If you're not making money off your blog, 2008 might be the year.

As more people see potential in earning money off the Internet, there is a quickly expanding array of advertising services and tools for bloggers that go well beyond the standard pay-per-click [PPC] text ads or display ads.

Many of the most widely used programs are adding features to allow users to customize the appearance and placement of ads on their sites. Some also are introducing newer money-making mediums such as audio and video. . . [You can read the full WSJ article here.]

What the WSJ article doesn't tell you is "all of the story." For example, Darren Rowse of ProBlogger.com explains how difficult it was to build his business; and a little luck didn't hurt as he discusses here. I personally discovered Darren's blog well over a year ago. He does an excellent job but he admits his success is an anomaly. Let's face it, most business owners are not interested in becoming professional bloggers. However, this doesn't mean they can't use blog technology to market online, lower their annual website costs and improve their ROI. That's the real story but first let's get back to our discussion concerning how to generate blog revenue. Continue reading

Reaching Target Markets Through Online Communities

You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options:

  • blogs,
  • chat rooms,
  • forums,
  • business networks,
  • product review sites,
  • email discussion groups,
  • photo sites,
  • video sites and the list goes on and on.

It all comes down to this, hundreds of millions of people now participate in online social networks. Some just hang around reading the content while others actively participate in lengthly discussions. They build strong relationships with others in their communities. Your target market? They make recommendations and provide referrals day in and day out. And yes, many small businesses are no longer "small" as a result.

This is not just my opinion, large corporations such as Sony, Chrysler and Dell are in tune to this marketing channel in a big way because of one main reason – it works and they are benefiting.  What about you? How do you "reach out" and capture new business online? Continue reading

2008 Marketing Trends Survey

After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:

  • Surveys of 2,475 Search Engine Marketers and 711 SEM Agency Pros
  • Partnered Research
  • Lab Tests
  • In-depth Interviews with Survey Respondents
  • “Best of” Data from 500+ Research Orgs.

2008 Marketing Trends SurveyThe most interesting slide in the presentation shows the marketing pros perceived ROI for different marketing tactics. As the graphic on the right shows, house email marketing campaigns scored highest (click on the image to the right for full-size view).

Email is considered the strongest marketing tactic when compared to marketing tools such as SEO (search engine optimization), PPC (paid search marketing), public relations, direct mail, etc. 

Even though the proliferation of SPAM is reaching an all time high, email remains one of your best, and most cost-effective, tools when marketing directly to your existing customers and your extended target market.

There are several ways to effectively reach your target market online: email newsletters, PR campaigns using social networks, a blog with email capabilities, etc. As a former owner of multiple publishing companies, I have worked on marketing campaigns within a variety of industries. Each industry has unique characteristics and often it is best to collaborate with specialists to plan and implement effective strategies.

If you need help managing a proactive online marketing strategy, feel free to contact us for a free telephone consultation. Enhancing your ability to communicate with your target market can start today with a phone call (804-915-7379). Whatever questions you have – no strings attached.

Additional Resources

2008 Search Marketing Trends and Tactics
(MarketingSherpa teleseminar slides)

Mercedes-Benz Club Newsletter
(sample email newsletter designed & managed by eoecho.com)

AMG Market | Mercedes-Benz Enthusiasts
(sample blog designed and managed by eoecho.com)

Exhibitor's Journal

Website Income – Free $25 from Auction Ads

If you are looking for income for your website, check out this offer from AuctionAds. They are offering $25 to new accounts and, in some cases, existing accounts. Here's their promo: 

AuctionAds Publishers,

We have a great way for you to promote AuctionAds and earn 5% affiliate referrals. Spread the word (use this link AuctionAds) that we are offering an instant $25.00 balance to all new publishers who sign up for AuctionAds! New publishers just need to sign up and they will receive a balance of $25.00 automatically.

Please note if you signed up with us previously and have never earned a payout we will bump your current balance to $25 too! Our minimum payout is also being raised to $50 but everyone who hasn’t earned a payout to date will be halfway there already! By publicizing this promotion on your blog using your affiliate link you can take advantage of receiving 5% of all revenue generated by new AA publishers you refer for a full six months. Thanks again and look for more AA news soon.

Can't beat the offer if you're interested in getting paid immediately just for signing up. We use AuctionAds to generate income for some of our client's blogs and websites. We also use Text Link Ads, which consistently generates more income than Google.

New Friend Features From Wink

Wink is a great place to track your "places on the web" for sharing with your friends. Here is an update from the folks at Wink that I rec'd today:

New Friend Features from Wink!
A fun way to keep in touch…

We here at Wink have added some cool new features to help you keep in touch with your friends online… no matter where they are.

New stuff at Wink!

1. Claim a Wink Profile.  Search for yourself on Wink and claim the profile that comes up if it's you.  If not, create a new profile and fill in with a photo, location, interests, whatever you like.
2. Add Places.  Add in some of the places you hang out on-line. Social networks, blogs, feeds, etc.  Your page now contains a feed of things you post or do at these places.
3. Add Friends. See which of your friends are on Wink by checking your address book.  Invite any friends that aren't already on Wink. Add people you find on Wink, regardless of what social network they use.
4. Keep Track of your Friends.  Wink shows you a feed of what all  your friends are doing or posting.  Blog posts, Twitters, Diggs, etc. If anyone is too prolific for your tastes, you can remove any of their places from the feed.

My Wink page is here: http://wink.com/profile/eoecho

Top 10 Firefox Add-ons, Updated

We created a Top 10 Firefox Add-ons list based on the review of more than a dozen lists published by colleagues, friends, and website pros. Given the length of the content, we created a separate page for you. And, you will also find links to lists published by others for Firefox add-ons, plug-ins, and Firefox extensions. Here's the link to the full-page:

Choosing the best Firefox add-ons is becoming a personal preference given there are thousands available. Try a few of the add-ons and stick with the ones that enhance your surfing experience.

If you're not using Firefox as your web browser, you should. Most pro bloggers and website developers use it because of the enhanced features it offers. To download your free copy of Firefox go to this link.

[PLEASE NOTE: The info is published on a separate page because the content is too long for a blog post here. Please comment here if you would like to recommend an add-on of your own.]

2007 Marketing Wisdom Report Released

VIRGINIA, Jan. 9, 2007 – AIM Custom Media | PR News –  The 2007 Marketing Wisdom Report has been released by our friends at the MarketingSherpa. The marketing report features 110 real-life stories and tips from marketers.

Read the report to learn about improving your e-newsletters, marketing campaigns, online content, websites, and blogs. You can view and save the report by following this link: MarketingSherpa Marketing Wisdom Report – Free PDF File

Hundreds of MarketingSherpa readers contributed their stories and quotes for this fifth Annual Report. According to the MarketingSherpa, the editorial team had to winnow the stories down to the "best" submissions. There are numerous ideas and examples for your 2007 marketing campaigns.

Common PPC Mistakes Web Marketers Make

If your using PPC (Pay Per Click) ads to boost your web traffic and sales, check out Igor's post over at his BizMord Search and Marketing Blog. His recommendations are specific and will increase your ROI in many cases:

17 Most Common PPC Mistakes Web Marketers Make–BizMord Search and Marketing Blog
As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and lack of testing are just a few of them. Fixing each of these mistakes could mean an extra 70% of revenue or a savings of thousands of dollars every month.

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