Just a quick note to let you know we are now running this blog, as well as several others, using WordPress version 3.0. It is a significant improvement for those interested in managing multiple blogs. The WordPress multi-user function allows you to offer anyone in your company an opportunity to sign up for a new [...]
Why organic SEO is a priority over PPC and other online ads
Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why: ‘Heavy clickers’ distort online advertising The people clicking on your banner ads may not be the target audience you’re seeking, [...]
Blogging Tips, AIM Custom Media Weekly Update
Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom. Blogging Tips After blogging for several years now, I find [...]
Blogging for Dollars and New Business
Not many know it but, content management systems (CMS) are replacing websites and savvy website developers are using certain blog functions as both management and marketing tools. And, as we discuss frequently with business owners, CMS-driven websites are hands down one of the most cost-effective online marketing tools. In fact, many small business owners are [...]
Why will Pepsi run a Superbowl ad without words?
During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images – no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of [...]
Reaching Target Markets Through Online Communities
You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options: blogs, chat rooms, forums, business networks, product [...]
