First a brief note on web seminars: Free seminars on almost any marketing topic are now common on the web. Use them to hone your skills and stay abreast of new marketing and management strategies. Who benefits?

  • Independent marketing pros
  • Marketing managers with small firms, and
  • Business owners with limited training budgets (they’re free professional development tools).
  • Project Management Software for the Marketing Dept.
    Marketing managers are required to plan, implement, manage, and measure multiple concurrent projects, usually with limited to non-existent capital budgets. The use of PM software is a wise investment if you expect to maximize your marketing department ROI.

    Finding the right PM software for your operations can be a daunting challenge. Do you need customized software for your marketing department? Shouldn’t the PM software you use for your IT department be just as effective for tracking marketing projects? After all, a project is a project isn’t it? Unfortunately, large enterprise software systems generally don’t work well for the marketing department. Continue reading