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	<title>Greg Magnus &#187; aimcustom.com</title>
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	<link>http://eoecho.com/gregmagnus</link>
	<description>AIM Custom Media Websites Blogs Glen Allen, VA 23059</description>
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		<title>Promo Content Working Better Than Expected B2B</title>
		<link>http://eoecho.com/gregmagnus/2008/08/promo-content-working-better-than-expected-b2b/</link>
		<comments>http://eoecho.com/gregmagnus/2008/08/promo-content-working-better-than-expected-b2b/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 18:39:32 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[AIM Custom Media News]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[B-to-B marketing]]></category>
		<category><![CDATA[promotional copy]]></category>
		<category><![CDATA[targeting]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2008/08/promo-content-working-better-than-expected-b2b/</guid>
		<description><![CDATA[We all know that content is king, right? Not necessarily. Too much content performs poorly if the recipient doesn&#039;t have the time to read it. And, if the goal of your email marketing content is to sell then don&#039;t dismiss targeted B-to-B promotional copy. Here&#039;s my point. B-to-B email marketing focuses heavily on relevant content [...]]]></description>
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		<title>Why will Pepsi run a Superbowl ad without words?</title>
		<link>http://eoecho.com/gregmagnus/2008/01/why-will-pepsi-run-a-superbowl-ad-without-words/</link>
		<comments>http://eoecho.com/gregmagnus/2008/01/why-will-pepsi-run-a-superbowl-ad-without-words/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 17:37:51 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Custom Media Publishing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[benefits of images]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[clip art images]]></category>
		<category><![CDATA[corporate identity package]]></category>
		<category><![CDATA[custom media]]></category>
		<category><![CDATA[effective graphics]]></category>
		<category><![CDATA[email newsletter]]></category>
		<category><![CDATA[first impressions]]></category>
		<category><![CDATA[free clip art images]]></category>
		<category><![CDATA[graphic artist]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[pepsi]]></category>
		<category><![CDATA[professional graphic artist]]></category>
		<category><![CDATA[s]]></category>
		<category><![CDATA[savvy marketers]]></category>
		<category><![CDATA[superbowl ad]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2008/01/why-will-pepsi-run-a-superbowl-ad-without-words/</guid>
		<description><![CDATA[During the Superbowl this Sunday you&#039;ll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won&#039;t need to listen. It is all images &#8211; no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Grading for Small Business Owners Adding Staff</title>
		<link>http://eoecho.com/gregmagnus/2008/01/top-grading-for-small-business-owners-adding-staff/</link>
		<comments>http://eoecho.com/gregmagnus/2008/01/top-grading-for-small-business-owners-adding-staff/#comments</comments>
		<pubDate>Sat, 26 Jan 2008 18:33:49 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Business Articles]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[background checks]]></category>
		<category><![CDATA[Bill Boyer]]></category>
		<category><![CDATA[business article]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[CEO Focus]]></category>
		<category><![CDATA[company ceo]]></category>
		<category><![CDATA[detailed job description]]></category>
		<category><![CDATA[emloyee selection]]></category>
		<category><![CDATA[employment selection]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[HR]]></category>
		<category><![CDATA[interview processes]]></category>
		<category><![CDATA[performance objectives]]></category>
		<category><![CDATA[top grading]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2008/01/top-grading-for-small-business-owners-adding-staff/</guid>
		<description><![CDATA[After marketing your company successfully, it grows. The following business article is for our clients in the process of adding to their staff. Our friend, Bill Boyer, contributed the article for publication here (his contact info can be found at the end of the article). TOP GRADING Top grading is a concept that has been [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Companies Are Moving Marketing Online The Emerging Trends</title>
		<link>http://eoecho.com/gregmagnus/2008/01/why-companies-are-moving-marketing-online-the-emerging-trends/</link>
		<comments>http://eoecho.com/gregmagnus/2008/01/why-companies-are-moving-marketing-online-the-emerging-trends/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 13:39:56 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Web Tools]]></category>
		<category><![CDATA[aim custom]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[business owners]]></category>
		<category><![CDATA[direct marketing association]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[email marketing trends]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing roi]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[mckinsey]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online tools]]></category>
		<category><![CDATA[rich websites]]></category>
		<category><![CDATA[substantial returns]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2008/01/why-companies-are-moving-marketing-online-%e2%80%93-the-emerging-trends/</guid>
		<description><![CDATA[The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder: Although most marketers allocate minuscule amounts of their budgets to [...]]]></description>
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		</item>
		<item>
		<title>AIM GeoTargeting Services</title>
		<link>http://eoecho.com/gregmagnus/2007/12/aim-geotargeting-services/</link>
		<comments>http://eoecho.com/gregmagnus/2007/12/aim-geotargeting-services/#comments</comments>
		<pubDate>Sat, 15 Dec 2007 22:48:52 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Custom Media Publishing]]></category>
		<category><![CDATA[geotargeting]]></category>
		<category><![CDATA[SEO Tips - Search Engine Optimization]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[ashland]]></category>
		<category><![CDATA[chesterfield]]></category>
		<category><![CDATA[glen allen]]></category>
		<category><![CDATA[hanover]]></category>
		<category><![CDATA[henrico]]></category>
		<category><![CDATA[mechanicsville]]></category>
		<category><![CDATA[midlothian]]></category>
		<category><![CDATA[richmond]]></category>
		<category><![CDATA[Richmond fan]]></category>
		<category><![CDATA[virginia]]></category>
		<category><![CDATA[west end]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2007/12/aim-geotargeting-services/</guid>
		<description><![CDATA[Now more than ever, when your prospects look for products and services locally they are turning to the web. About 75% of US households use the web when seeking products or services locally. 54% of search users no longer use the phone book. Approx. 4 billion searches were conducted on Google in one month (July [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Legal Sources For Free Stock Photos</title>
		<link>http://eoecho.com/gregmagnus/2007/11/legal-sources-for-free-stock-photos/</link>
		<comments>http://eoecho.com/gregmagnus/2007/11/legal-sources-for-free-stock-photos/#comments</comments>
		<pubDate>Sun, 04 Nov 2007 19:23:56 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Custom Media Publishing]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[blog design]]></category>
		<category><![CDATA[free images]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[stock photos]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2007/11/legal-sources-for-free-stock-photos/</guid>
		<description><![CDATA[As a custom publisher I&#039;m always looking for images to use for client projects. Most often, our graphic artists will create a custom images that fits the purpose of the communication. Having the right image is important &#8211; savvy marketers know that 93% of communication is non-verbal and that your prospects and clients &#8211; are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2008 Marketing Trends Survey</title>
		<link>http://eoecho.com/gregmagnus/2007/10/2008-marketing-trends-survey/</link>
		<comments>http://eoecho.com/gregmagnus/2007/10/2008-marketing-trends-survey/#comments</comments>
		<pubDate>Wed, 24 Oct 2007 19:40:08 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[eoecho PR news]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[Custom Media Publishing]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing tools]]></category>
		<category><![CDATA[marketing trends]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[using social networks]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2007/10/2008-marketing-trends-survey/</guid>
		<description><![CDATA[After listening to a teleseminar this afternoon &#8211; &#34;Search Marketing Trends and Tactics&#34; &#8211; it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from: Surveys of 2,475 Search Engine Marketers and 711 SEM Agency [...]]]></description>
		<wfw:commentRss>http://eoecho.com/gregmagnus/2007/10/2008-marketing-trends-survey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Benefits of Direct Response Marketing</title>
		<link>http://eoecho.com/gregmagnus/2007/07/the-benefits-of-direct-response-marketing/</link>
		<comments>http://eoecho.com/gregmagnus/2007/07/the-benefits-of-direct-response-marketing/#comments</comments>
		<pubDate>Tue, 03 Jul 2007 14:56:24 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[direct response marketing]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[show displays]]></category>
		<category><![CDATA[target audience]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2007/07/the-benefits-of-direct-response-marketing/</guid>
		<description><![CDATA[Direct response marketing is a key component of any marketing plan in today&#039;s business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing. Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Friend Features From Wink</title>
		<link>http://eoecho.com/gregmagnus/2007/06/new-friend-features-from-wink/</link>
		<comments>http://eoecho.com/gregmagnus/2007/06/new-friend-features-from-wink/#comments</comments>
		<pubDate>Sat, 02 Jun 2007 12:29:07 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[wink]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2007/06/new-friend-features-from-wink/</guid>
		<description><![CDATA[Wink is a great place to track your &#34;places on the web&#34; for sharing with your friends. Here is an update from the folks at Wink that I rec&#039;d today: New Friend Features from Wink! A fun way to keep in touch&#8230; We here at Wink have added some cool new features to help you [...]]]></description>
		<wfw:commentRss>http://eoecho.com/gregmagnus/2007/06/new-friend-features-from-wink/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips For Your Proposal Graphics and Oral Presentations</title>
		<link>http://eoecho.com/gregmagnus/2007/05/tips-for-your-proposal-graphics-and-oral-presentations/</link>
		<comments>http://eoecho.com/gregmagnus/2007/05/tips-for-your-proposal-graphics-and-oral-presentations/#comments</comments>
		<pubDate>Thu, 10 May 2007 16:23:29 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[aimcustom.com]]></category>
		<category><![CDATA[custom publishing]]></category>
		<category><![CDATA[fairview park marriott falls church va]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[measurable impact]]></category>
		<category><![CDATA[non verbal communication]]></category>
		<category><![CDATA[oral presentation]]></category>
		<category><![CDATA[oral proposals]]></category>
		<category><![CDATA[presentation team]]></category>
		<category><![CDATA[proposal management professionals]]></category>
		<category><![CDATA[proposal support]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[sales and marketing]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[written proposals]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2007/05/tips-for-your-proposal-graphics-and-oral-presentations/</guid>
		<description><![CDATA[The graphics (visuals) we use in our sales and marketing presentations are often gathered from canned material we use in our written proposals. But most visuals in a written proposal are far too detailed, wordy, and difficult to read when used in an oral presentation. You&#8217;ll be far better off, and you&#039;ll save time and [...]]]></description>
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