Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Tag: AIM Custom Media

AIMcustom.com: Inbound Linking for Website Traffic

Use Directory Listings To Generate More Website Traffic
Want more website traffic? Of course we do and we both know search engines play a major role. And, search engines like to see “inbound” links. In fact, how many sites link to yours is one of the most important measures for…

This is a summary of an article published on our digital AIM blog – continue reading here.

More ad spend moving from offline to online in 2008

Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason.

Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit — online. Not only do they understand the value in marketing online, they understand the value in taking care of their existing customers according to Susan Jacobs, president of auto consultant Jacobs & Associates. She says:

. . . expect automakers to put a lot of their efforts toward keeping their existing buyers . . . "In a down market, it's better to channel your marketing efforts on retaining your owners [existing customers] instead of on advertising to conquest new ones" . . . So car companies will focus on customer relationship management and owner-loyalty programs, she added. << Full article here at AdAge digital >>

Whether your industry is in a down market or not, focusing your attention on your existing clients to build strong customer relationships is always a good idea – one with the highest potential returns.

Reaching Target Markets Through Online Communities

You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options:

  • blogs,
  • chat rooms,
  • forums,
  • business networks,
  • product review sites,
  • email discussion groups,
  • photo sites,
  • video sites and the list goes on and on.

It all comes down to this, hundreds of millions of people now participate in online social networks. Some just hang around reading the content while others actively participate in lengthly discussions. They build strong relationships with others in their communities. Your target market? They make recommendations and provide referrals day in and day out. And yes, many small businesses are no longer "small" as a result.

This is not just my opinion, large corporations such as Sony, Chrysler and Dell are in tune to this marketing channel in a big way because of one main reason – it works and they are benefiting.  What about you? How do you "reach out" and capture new business online? Continue reading

2007 Marketing Wisdom Report Released

VIRGINIA, Jan. 9, 2007 – AIM Custom Media | PR News –  The 2007 Marketing Wisdom Report has been released by our friends at the MarketingSherpa. The marketing report features 110 real-life stories and tips from marketers.

Read the report to learn about improving your e-newsletters, marketing campaigns, online content, websites, and blogs. You can view and save the report by following this link: MarketingSherpa Marketing Wisdom Report – Free PDF File

Hundreds of MarketingSherpa readers contributed their stories and quotes for this fifth Annual Report. According to the MarketingSherpa, the editorial team had to winnow the stories down to the "best" submissions. There are numerous ideas and examples for your 2007 marketing campaigns.

Amazon Announces New Release of aStore

The Amazon Associates team announced the next release of aStore with a set of new features. Amazon is offering an extra 4% premium on units referred through aStore (and Omakase) for the rest of the year (details below). To take full advantage of this premium, login to Associates Central to modify your existing aStore to include the expanded features and build additional aStores – multiple sites now allowed.

aCommerce for Your Site In Minutes

With this version of aStore you can now:

  • Build and maintain multiple aStores under one Associate ID
  • Feature up to 54 products in each category
  • Create custom categories containing products from multiple Amazon categories
  • Create multiple instances of individual Amazon categories
  • Control the display order of the products on each page
  • Specify products to feature on Category and Subcategory pages
  • Populate products to categories using Listmania lists

Here is a sample aStore created this morning: Gifts for the Holidays and here is another on my AMG Mercedes-Benz Enthusiasts blog

You can setup an Amazon affiliate account here

Minimalist WordPress Themes List

Following the old adage "less is more" can improve your website or blog. Graphic artists generally recommend as much white space as possible; hence, the creation of "Minimalist WordPress Themes."

Studies have proven that the eyes "bounce around" and visitors fatigue quickly (i.e., leave your website, blog, or ad) when there is too much to look at on any given page. Take any popular magazine and look at the ads on the back cover or inside front cover spread. You'll probably see a lot of space with little text. Be careful, some of the ads are image or branding ads, which are not used to incite action by the viewer. Include enough content to make your message concise, clear, and visually pleasing, but don't over do it.

Plaintxt.org lists the best WP themes: The Best Minimalist WordPress Themes

Additional info can be found at this site: Minimalistic Design at Simpl(e)y Done (also recommended reading by Plaintxt.org)

For a comprehensive list of WordPress Themes, visit Emily's site: How to Blog: Comprehensive List of WordPress Themes

© 2019 Greg Magnus

Theme by Anders NorenUp ↑