Consumer generated content is slowly being accepted by main stream marketing gurus and I’m finding case studies on blogs more commonly. It took awhile to work the strategies through the halls of the ivory towers, but many are now on the right page. Unfortunately, many marketing managers working at mid-size companies have yet to open [...]
Integrating Marketing and Communications – Who Really Gets It?
Early this month we talked about integrating customer-to-customer conversations using new media. A common WOM technique, it is an effective means of promoting products and services. Are there benefits from harnessing the power of your customers? While further researching the topic this week I came across an excellent article written by Bob Liodice, President and [...]
The Evils of AVEs – Advertising Value Equivalency and PR
Don Bartholomew has a great post on measuring the value of PR with respect to Advertising Value Equivalency – AVE. Measuring the effectiveness of PR is still more art than science, but thanks to people like Don and Katie Delahaye Paine progress is being made. AVEs are calculated by measuring the column inches (in the [...]
Is Jack Trout at Forbes.com All He's Cracked Up To Be?
Is Word Of Mouth All It's Cracked Up To Be? – Forbes.com With more than 40 years of advertising and marketing experience, Jack Trout still doesn't appear to get it. He states in his recent article, I certainly would never tell a CEO, "B.J., I just put a big chunk of our budget into word-of-mouth." [...]
Word of Mouth Marketing – A Strategy
WOM, activities that companies undertake to generate favorable word of mouth publicity.
State-of-the-Art Endurance Center Grand Opening Today – Feb. 25
Richmond, VA: State-of-the-Art Endurance Center Grand Opening Feb. 25
