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	<title>Greg Magnus &#187; advertisers</title>
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	<link>http://eoecho.com/gregmagnus</link>
	<description>AIM Custom Media Websites Blogs Glen Allen, VA 23059</description>
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		<title>Ad Design Tactics That Increase Response Rates Online</title>
		<link>http://eoecho.com/gregmagnus/2008/09/ad-design-tactics-that-increase-response-rates-online/</link>
		<comments>http://eoecho.com/gregmagnus/2008/09/ad-design-tactics-that-increase-response-rates-online/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 15:18:48 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Custom Media Publishing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[design tactics]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketingsherpa]]></category>
		<category><![CDATA[response rates]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2008/09/ad-design-tactics-that-increase-response-rates-online/</guid>
		<description><![CDATA[Why are ads with pictures of people seeing higher response rates than those without? Human beings read a person&#8217;s face rapidly; the emotion and feelings are conveyed before the words are even noticed. A recent survey by the MarketingSherpa suggests using people photos in your online ads will increase your response rates. What else is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Catalog Choice Stop the Mail</title>
		<link>http://eoecho.com/gregmagnus/2007/10/catalog-choice-stop-the-mail/</link>
		<comments>http://eoecho.com/gregmagnus/2007/10/catalog-choice-stop-the-mail/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 20:47:42 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[eoecho PR news]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[catalogs]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2007/10/catalog-choice-stop-the-mail/</guid>
		<description><![CDATA[Catalog Choice is a new not-for-profit operation that lets you opt out of unsolicited mailings on a catalog-by-catalog basis. Visit the website and let them know which catalogs you do or don&#039;t want. The company will contact the advertisers sending out the catalogs for you. This is a great method to improve target marketing for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Common PPC Mistakes Web Marketers Make</title>
		<link>http://eoecho.com/gregmagnus/2007/01/common-ppc-mistakes-web-marketers-make/</link>
		<comments>http://eoecho.com/gregmagnus/2007/01/common-ppc-mistakes-web-marketers-make/#comments</comments>
		<pubDate>Thu, 04 Jan 2007 17:43:18 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Web Tools]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[ppc programs]]></category>
		<category><![CDATA[web marketers]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2007/01/common-ppc-mistakes-web-marketers-make/</guid>
		<description><![CDATA[If your using PPC (Pay Per Click) ads to boost your web traffic and sales, check out Igor&#039;s post over at his BizMord Search and Marketing Blog. His recommendations are specific and will increase your ROI in many cases: 17 Most Common PPC Mistakes Web Marketers Make&#8211;BizMord Search and Marketing Blog As I manage quite [...]]]></description>
		<wfw:commentRss>http://eoecho.com/gregmagnus/2007/01/common-ppc-mistakes-web-marketers-make/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to improve CTR on Google AdSense &#8211; Remove MFA Sites</title>
		<link>http://eoecho.com/gregmagnus/2006/08/how-to-improve-ctr-on-google-adsense-remove-mfa-sites/</link>
		<comments>http://eoecho.com/gregmagnus/2006/08/how-to-improve-ctr-on-google-adsense-remove-mfa-sites/#comments</comments>
		<pubDate>Mon, 07 Aug 2006 14:27:27 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Blogging Tips]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[ctr]]></category>
		<category><![CDATA[mfa sites]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2006/08/how-to-improve-ctr-on-google-adsense-remove-mfa-sites/</guid>
		<description><![CDATA[This is a great Google AdSense tip I found to improve your site revenue. Remove MFA Sites From Google AdSense MFA stands for Made for adsense sites. A lot of these sites are buying low cost keywords in adwords. Likely, some of these ads appear on your sites if you use Google AdSense. These type [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Einstein&#039;s Theory of Relativity Meets Marketing</title>
		<link>http://eoecho.com/gregmagnus/2006/06/einsteins-theory-of-relativity-meets-marketing/</link>
		<comments>http://eoecho.com/gregmagnus/2006/06/einsteins-theory-of-relativity-meets-marketing/#comments</comments>
		<pubDate>Tue, 06 Jun 2006 17:26:33 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[publishers]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2006/06/einsteins-theory-of-relativity-meets-marketing/</guid>
		<description><![CDATA[TiVo changed the world for many. Is Slingbox &#8211; a new digital device that streams live TV to your computer &#8211; about to shift the location you view content? The impact on traditional marketing models will be substancial if Slingbox takes off. My guess is it will. Excellent article just published at Ad Age. Here&#8217;s [...]]]></description>
		<wfw:commentRss>http://eoecho.com/gregmagnus/2006/06/einsteins-theory-of-relativity-meets-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blog Traffic Tactics &#8211; Autoresponders</title>
		<link>http://eoecho.com/gregmagnus/2006/05/blog-traffic-tactics-autoresponders/</link>
		<comments>http://eoecho.com/gregmagnus/2006/05/blog-traffic-tactics-autoresponders/#comments</comments>
		<pubDate>Fri, 19 May 2006 14:34:26 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[enewsletter]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[publishers]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2006/05/blog-traffic-tactics-autoresponders/</guid>
		<description><![CDATA[Go to almost any popular blog and you&#8217;ll find an offer to receive more info: e-books, newsletters, white-papers, podcasts, and other creative marketing media. So, what do they all have in common? They drive traffic and build relationships with your target-audience. I won&#8217;t go into the strategies or list all of the benefits since numerous [...]]]></description>
		<wfw:commentRss>http://eoecho.com/gregmagnus/2006/05/blog-traffic-tactics-autoresponders/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Let Go and Thrive in the New World of Customer-to-Customer Conversations</title>
		<link>http://eoecho.com/gregmagnus/2006/05/let-go-and-thrive-in-the-new-world-of-customer-to-customer-conversations/</link>
		<comments>http://eoecho.com/gregmagnus/2006/05/let-go-and-thrive-in-the-new-world-of-customer-to-customer-conversations/#comments</comments>
		<pubDate>Tue, 02 May 2006 12:31:12 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[A WOM Approach - Word of Mouth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[adage]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[marketers]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2006/05/let-go-and-thrive-in-the-new-world-of-customer-to-customer-conversations/</guid>
		<description><![CDATA[Consumer generated content is slowly being accepted by main stream marketing gurus and I&#8217;m finding case studies on blogs more commonly. It took awhile to work the strategies through the halls of the ivory towers, but many are now on the right page. Unfortunately, many marketing managers working at mid-size companies have yet to open [...]]]></description>
		<wfw:commentRss>http://eoecho.com/gregmagnus/2006/05/let-go-and-thrive-in-the-new-world-of-customer-to-customer-conversations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Integrating Marketing and Communications &#8211; Who Really Gets It?</title>
		<link>http://eoecho.com/gregmagnus/2006/04/integrating-marketing-and-communications-who-really-gets-it/</link>
		<comments>http://eoecho.com/gregmagnus/2006/04/integrating-marketing-and-communications-who-really-gets-it/#comments</comments>
		<pubDate>Fri, 28 Apr 2006 14:38:57 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[A WOM Approach - Word of Mouth]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[publishers]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2006/04/integrating-marketing-and-communications-who-really-gets-it/</guid>
		<description><![CDATA[Early this month we talked about integrating customer-to-customer conversations using new media. A common WOM technique, it is an effective means of promoting products and services. Are there benefits from harnessing the power of your customers? While further researching the topic this week I came across an excellent article written by Bob Liodice, President and [...]]]></description>
		<wfw:commentRss>http://eoecho.com/gregmagnus/2006/04/integrating-marketing-and-communications-who-really-gets-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Evils of AVEs &#8211; Advertising Value Equivalency and PR</title>
		<link>http://eoecho.com/gregmagnus/2006/04/the-evils-of-aves-advertising-value-equivalency-and-pr/</link>
		<comments>http://eoecho.com/gregmagnus/2006/04/the-evils-of-aves-advertising-value-equivalency-and-pr/#comments</comments>
		<pubDate>Sun, 09 Apr 2006 15:53:54 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertisers]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/2006/04/the-evils-of-aves-advertising-value-equivalency-and-pr/</guid>
		<description><![CDATA[Don Bartholomew has a great post on measuring the value of PR with respect to Advertising Value Equivalency &#8211; AVE. Measuring the effectiveness of PR is still more art than science, but thanks to people like Don and Katie Delahaye Paine progress is being made. AVEs are calculated by measuring the column inches (in the [...]]]></description>
		<wfw:commentRss>http://eoecho.com/gregmagnus/2006/04/the-evils-of-aves-advertising-value-equivalency-and-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Jack Trout at Forbes.com All He&#039;s Cracked Up To Be?</title>
		<link>http://eoecho.com/gregmagnus/2006/03/is-word-of-mouth-all-its-cracked-up-to-be-forbescom/</link>
		<comments>http://eoecho.com/gregmagnus/2006/03/is-word-of-mouth-all-its-cracked-up-to-be-forbescom/#comments</comments>
		<pubDate>Mon, 27 Mar 2006 15:24:47 +0000</pubDate>
		<dc:creator>greg magnus</dc:creator>
				<category><![CDATA[A WOM Approach - Word of Mouth]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[budgets]]></category>
		<category><![CDATA[Forbes]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word-of-mouth]]></category>

		<guid isPermaLink="false">http://www.eoecho.com/gregmagnus/archives/101</guid>
		<description><![CDATA[Is Word Of Mouth All It&#039;s Cracked Up To Be? &#8211; Forbes.com With more than 40 years of advertising and marketing experience, Jack Trout still doesn&#039;t appear to get it. He states in his recent article, I certainly would never tell a CEO, &#34;B.J., I just put a big chunk of our budget into word-of-mouth.&#34; [...]]]></description>
		<wfw:commentRss>http://eoecho.com/gregmagnus/2006/03/is-word-of-mouth-all-its-cracked-up-to-be-forbescom/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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