Why are ads with pictures of people seeing higher response rates than those without? Human beings read a person’s face rapidly; the emotion and feelings are conveyed before the words are even noticed. A recent survey by the MarketingSherpa suggests using people photos in your online ads will increase your response rates. What else is [...]
Catalog Choice Stop the Mail
Catalog Choice is a new not-for-profit operation that lets you opt out of unsolicited mailings on a catalog-by-catalog basis. Visit the website and let them know which catalogs you do or don't want. The company will contact the advertisers sending out the catalogs for you. This is a great method to improve target marketing for [...]
Common PPC Mistakes Web Marketers Make
If your using PPC (Pay Per Click) ads to boost your web traffic and sales, check out Igor's post over at his BizMord Search and Marketing Blog. His recommendations are specific and will increase your ROI in many cases: 17 Most Common PPC Mistakes Web Marketers Make–BizMord Search and Marketing Blog As I manage quite [...]
How to improve CTR on Google AdSense – Remove MFA Sites
This is a great Google AdSense tip I found to improve your site revenue. Remove MFA Sites From Google AdSense MFA stands for Made for adsense sites. A lot of these sites are buying low cost keywords in adwords. Likely, some of these ads appear on your sites if you use Google AdSense. These type [...]
Einstein's Theory of Relativity Meets Marketing
TiVo changed the world for many. Is Slingbox – a new digital device that streams live TV to your computer – about to shift the location you view content? The impact on traditional marketing models will be substancial if Slingbox takes off. My guess is it will. Excellent article just published at Ad Age. Here’s [...]
Blog Traffic Tactics – Autoresponders
Go to almost any popular blog and you’ll find an offer to receive more info: e-books, newsletters, white-papers, podcasts, and other creative marketing media. So, what do they all have in common? They drive traffic and build relationships with your target-audience. I won’t go into the strategies or list all of the benefits since numerous [...]
