Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason. Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit [...]
Let Go and Thrive in the New World of Customer-to-Customer Conversations
Consumer generated content is slowly being accepted by main stream marketing gurus and I’m finding case studies on blogs more commonly. It took awhile to work the strategies through the halls of the ivory towers, but many are now on the right page. Unfortunately, many marketing managers working at mid-size companies have yet to open [...]
