Web 2.0

Luxury Brands Now on MySpace, Social Networks

You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds.  The Cartier ad campaign includes a link to a Cartier mini-site where...

Why organic SEO is a priority over PPC and other online ads

Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why: ‘Heavy clickers’ distort online advertising  The people clicking on your banner ads may not be the target audience you’re seeking,...

Blogging Tips, AIM Custom Media Weekly Update

Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom. Blogging Tips After blogging for several years now, I find...

Tutorial for Enhancing Local Search Results SEO

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town? Local Search Marketing Strategies and SEO Tips Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic...

Why Companies Are Moving Marketing Online The Emerging Trends

The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder: Although most marketers allocate minuscule amounts of their budgets to...

More ad spend moving from offline to online in 2008

Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason. Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit...

AIM GeoTargeting Services

Now more than ever, when your prospects look for products and services locally they are turning to the web. About 75% of US households use the web when seeking products or services locally. 54% of search users no longer use the phone book. Approx. 4 billion searches were conducted on Google in one month (July...

Reaching Target Markets Through Online Communities

You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options: blogs, chat rooms, forums, business networks, product...

TOP 10 Picks for 2007 – Emerging Technologies

Desktop software that allows musicians to play in sync over the internet – as if they are in the same studio – is one of many emerging technologies demonstrated at DEMO 2007 this year. Head on over to Read/Write Web's post for their TOP 10 Picks From DEMO 2007. You won't be disappointed.

Sticky Notes for the Web, Awesome Firefox Plugin

Have you ever wanted to add a sticky note to a web page? A reminder why you wanted to revisit the page or something you wanted to do with the info on the page? Thanks to one of the best Firefox add-ons available, now you can.  MyStickies allows you to place little yellow squares of...

Top 10 Firefox Add-ons, Updated

We created a Top 10 Firefox Add-ons list based on the review of more than a dozen lists published by colleagues, friends, and website pros. Given the length of the content, we created a separate page for you. And, you will also find links to lists published by others for Firefox add-ons, plug-ins, and Firefox...