Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Category: Web 2.0 (page 1 of 2)

Luxury Brands Now on MySpace, Social Networks

You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds. 

The Cartier ad campaign includes a link to a Cartier mini-site where you can download free music by Lou Reed, Phoenix, Marion Cotillard, and others. Mercedes-Benz USA has used the free music download marketing strategy for several years now at their corporate site. The latest from MBUSA (excerpt of their email marketing I rec'd on June 26, 2008):

Mixed Tape 21 and Mixed Tape Music Magzine # 5 – now online
Enjoy the fifth edition of Mixed Tape Music Magazine on mercedes-benz.tv. Also online: Mixed Tape 21 with a selection of brand new tracks.

Every eight weeks, Mercedes-Benz not only presents ten handpicked tracks by international newcomers for you to check out and explore as a free download compilation at www.mercedes-benz.com/mixedtape. For added visual delights, visit Mixed Tape Music Magazine, an innovative monthly online TV show featuring audio-visual highlights from around the world, now in its fifth edition.

This month’s theme is ‘Up North’ with artists hailing from the globe’s upper reaches – think Norway, Sweden or Canada. Their music, on the other hand, is decidedly international and at home between Hip-Hop, Folk, Pop and R&B. From Sweden, we have Kocky and his singer Rosanna, Joel Alme and MC Chords – the self-proclaimed luckiest man alive – while Chris Lee represents Norway’s cutting-edge music scene. On the other side of the Atlantic, MC Moka Only and Alanis Morissette shake it up for Canada.

Enjoy the mix!

Your Mercedes-Benz Team
www.mercedes-benz.tv/mixedtape
 

Why MySpace?

MySpace is an online social gathering place for teens right? Think again. Abbey Klaassen of Advertising Age has published an article with more details. Here's an excerpt:

"There's this misperception in the market about MySpace being a youth site, a site for teens," said Travis Katz, managing director-international operations for MySpace. "But 85% of our audience in the U.S. is over 18, and 40% of all moms in U.S. are on MySpace." He claims that MySpace reaches more people making $100,000-plus than other social-network competitors, such as Facebook and Yahoo 360. Real the full Adversiting Age article here.

More info: Cartier's MySpace profile.

Why organic SEO is a priority over PPC and other online ads

Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why:

‘Heavy clickers’ distort online advertising 

The people clicking on your banner ads may not be the target audience you’re seeking, according to a new Starcom USA study. The study revealed that so-called “heavy clickers” are typically between the ages of 25 and 44, with a household income of under $40,000. They represent only 6% of the online population, but account for 50% of all display ad clicks.

Heavy clickers spend about four times more time online than non-heavy clickers….they aren’t necessarily brand loyal and often don’t even pay attention to the brand they are buying….

Source: BizReport.com, February 13, 2008 (Hat's off to the Greater Richmond Chamber of Commerce for including this piece in their email newsletter, "Business Intelligence Report," March 2008)

Assuming the above is correct, there is a tremendous amount of money being spent on 6% of the online population when you consider these recent reports published by Continue reading

Blogging Tips, AIM Custom Media Weekly Update

Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom.

Blogging Tips
After blogging for several years now, I find the greatest value, and wisdom, comes from bloggers that express their point of view based on their personal knowledge and experience; before they send readers off to another website via a link. When you post a link on your blog, tell your readers why you recommend the link and add your own unique content. The end result creates value for your readers as you foster a relationship with them.

Did you ever wonder where the term “weblog” came from? A guy named Jorn Barger coined the term in December 1997. And yes, he has many years of experience on the web. Barger is a philosophical guy and his advice can be somewhat esoteric but he does share his wisdom. Here are a few of his blogging tips that I like from a brief article published at Wired.com:

1. Re-post your favorite links from time to time for people who missed them the first time. Here are a few of my favorites: Continue reading

Tutorial for Enhancing Local Search Results SEO

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town?

Local Search Marketing Strategies and SEO Tips

Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic SEO" online marketing strategies to improve your local SEO results. Whether your revenue comes from business-to-business (B2B) or business-to-consumer (B2C), increasing your local search ranking will benefit your business.

First and foremost, create an SEO friendly website. The first step you can take to improve your local – as well as your overall search engine results – is make sure your website is search engine friendly. Make it easy for search engines to identify your business location and your keywords by following this short-list of SEO tips for local search:

  • Prominently display your business name and address as text on both the top of the page and in the footer. In the header, it helps if you use an "H1" tag that includes your address. Avoid placing your address and keywords in image files given they can be hidden from the search engines. Also, it is difficult for your site visitors to capture your address and phone number for future reference when it is embedded in an image. Continue reading

Why Companies Are Moving Marketing Online The Emerging Trends

The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder:

Although most marketers allocate minuscule amounts of their budgets to their email efforts, the channel continues to deliver substantial returns on every dollar spent. According to the Direct Marketing Association, marketers spent $500 million on email in 2007 to capture an astronomical $23 billion in sales – yes, $23 billion in sales; that's not a typo.

The DMA forecasts:

  • During 2008 marketers will spend $600 million on email to drive $27 billion in sales; and
  • Email delivered $48.56 in sales for every dollar spent in 2007. A substantial return is also predicted for 2008; $45.65 for every dollar spent. More from the DMA is available here.)

The results are in. The success of online marketing is supported by reliable research reports and marketing pros have taken notice. In McKinsey's July 2007 global survey of marketers, more respondents used email than any other form of digital advertising. Some people still don't understand the value but those that do are moving online across the spectrum of marketing activities, from building awareness to after-sales service. They see online tools as an important and effective component of their marketing strategies

McKinsey survey of marketing executives reports that: Continue reading

More ad spend moving from offline to online in 2008

Almost every day now we can read an article that tells us how more ad dollars are migrating to online marketing campaigns. And, for good reason.

Today's example from the publisher's of AdAge Digital includes the article, "Automakers Will Steer More Spend From TV and Print Toward Digital." It'll be a banner year for Detroit — online. Not only do they understand the value in marketing online, they understand the value in taking care of their existing customers according to Susan Jacobs, president of auto consultant Jacobs & Associates. She says:

. . . expect automakers to put a lot of their efforts toward keeping their existing buyers . . . "In a down market, it's better to channel your marketing efforts on retaining your owners [existing customers] instead of on advertising to conquest new ones" . . . So car companies will focus on customer relationship management and owner-loyalty programs, she added. << Full article here at AdAge digital >>

Whether your industry is in a down market or not, focusing your attention on your existing clients to build strong customer relationships is always a good idea – one with the highest potential returns.

AIM GeoTargeting Services

Now more than ever, when your prospects look for products and services locally they are turning to the web.

  • About 75% of US households use the web when seeking products or services locally.
  • 54% of search users no longer use the phone book.
  • Approx. 4 billion searches were conducted on Google in one month (July 2007)

These are qualified leads looking for the specific service or product you provide. What techniques can you use today to help them find you? This article here explains a few that will improve your local search results.

If you prefer to outsource this type of work, call AIM Custom Media – our GeoTargeting Services for local search let's them know you're in town.

What is AIM GeoTargeting? A program that drives local dollars to local businesses with an affordable internet marketing solution. One more thing, 78% more people are using the Internet to find a local business than they did just two years ago. Many small businesses have been slow to respond – don't wait until you lose market share. Get involved now and cherry pick ripe leads "looking" for, but not finding, you.

Contact us for details at 804-915-7379 or via email and we'll contact you.

Reaching Target Markets Through Online Communities

You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options:

  • blogs,
  • chat rooms,
  • forums,
  • business networks,
  • product review sites,
  • email discussion groups,
  • photo sites,
  • video sites and the list goes on and on.

It all comes down to this, hundreds of millions of people now participate in online social networks. Some just hang around reading the content while others actively participate in lengthly discussions. They build strong relationships with others in their communities. Your target market? They make recommendations and provide referrals day in and day out. And yes, many small businesses are no longer "small" as a result.

This is not just my opinion, large corporations such as Sony, Chrysler and Dell are in tune to this marketing channel in a big way because of one main reason – it works and they are benefiting.  What about you? How do you "reach out" and capture new business online? Continue reading

TOP 10 Picks for 2007 – Emerging Technologies

Desktop software that allows musicians to play in sync over the internet – as if they are in the same studio – is one of many emerging technologies demonstrated at DEMO 2007 this year. Head on over to Read/Write Web's post for their TOP 10 Picks From DEMO 2007. You won't be disappointed.

Sticky Notes for the Web, Awesome Firefox Plugin

eoecho.com | Sample MyStickies pageHave you ever wanted to add a sticky note to a web page? A reminder why you wanted to revisit the page or something you wanted to do with the info on the page? Thanks to one of the best Firefox add-ons available, now you can. 

MyStickies allows you to place little yellow squares of digital paper that look like sticky notes anywhere you feel like on the web. Along with the ability to put sticky notes on web pages MyStickies gives you the power to browse, search, sort, and edit your sticky notes from any computer. You can also create stand-alone pages of sticky notes. Goodbye to bookmarks and the old pen and paper!

Here's an excerpt from the MyStickies site:

MyStickies is like bookmarks on steroids. While bookmarks store the title of a webpage and its link, they do little to help you find what was important about the page and why exactly you chose to mark it. MyStickies solves this problem by giving you the power to mark up the page the way you like, and a tool to find notes easily and efficiently.

I'll definitely add this Firefox add-on to my "Top 10 Firefox Add-ons" page as soon as I get the chance. Enjoy! 

Top 10 Firefox Add-ons, Updated

We created a Top 10 Firefox Add-ons list based on the review of more than a dozen lists published by colleagues, friends, and website pros. Given the length of the content, we created a separate page for you. And, you will also find links to lists published by others for Firefox add-ons, plug-ins, and Firefox extensions. Here's the link to the full-page:

Choosing the best Firefox add-ons is becoming a personal preference given there are thousands available. Try a few of the add-ons and stick with the ones that enhance your surfing experience.

If you're not using Firefox as your web browser, you should. Most pro bloggers and website developers use it because of the enhanced features it offers. To download your free copy of Firefox go to this link.

[PLEASE NOTE: The info is published on a separate page because the content is too long for a blog post here. Please comment here if you would like to recommend an add-on of your own.]

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