Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why: ‘Heavy clickers’ distort online advertising The people clicking on your banner ads may not be the target audience you’re seeking, [...]
AIM GeoTargeting Services
Now more than ever, when your prospects look for products and services locally they are turning to the web. About 75% of US households use the web when seeking products or services locally. 54% of search users no longer use the phone book. Approx. 4 billion searches were conducted on Google in one month (July [...]
Searching for Business Online
The results are more compelling now than ever. If you think a line item for online marketing in your 2008 budget is an option, consider this: Odds are strong that your customers will read online content developed by your competition in 2008 (articles, testimonials, blog comments, e-newsletters, PR news, e-reports, etc.) Your competition more than [...]
Mastering Website and Blog Content, Resources
For the majority of websites, you'd swear the content evolved from a pool of mud. So how do you become a supreme content guru? What resources are available for writers, PR professionals and marketing managers? What do the experts recommend? And, what are the benefits? It is well known that quality content delivers a significant [...]
WordPress Trackbacks – Plugin for Pages
Adding static “pages” to your WordPress blog increases your blog traffic. Well written content with long-term “staying power” is the key. A good page includes topics that are always fresh; the history of a subject, resources for beginners or researchers, etc. As pointed out on Masterslate.org, the opportunity to include trackbacks on WordPress pages isn’t [...]
Crazy Egg Launched – Powerful New Blog Tool Tracks Visitors
Ever wonder what your website visitors are doing on your site? Where they click and how frequently? Now you can find out thanks to the release of Crazyegg.com Crazyegg is a new free tool that lets you analyse where visitors on your website click. The site features several tracking tools including a "Heat Map" overlay [...]
