I recently received a WebMD newsletter, which informed me of the company’s new content related to first aid solutions for minor medical emergencies. The content is timeless, useful to anyone in the world, and requires little updating. I don’t know if the webmaster’s goal was to generate repeat traffic for the site, but it should [...]
Einstein's Theory of Relativity Meets Marketing
TiVo changed the world for many. Is Slingbox – a new digital device that streams live TV to your computer – about to shift the location you view content? The impact on traditional marketing models will be substancial if Slingbox takes off. My guess is it will. Excellent article just published at Ad Age. Here’s [...]
Should You Turn Your Website Into A Blog?
Do you need to call a web developer every time you want to change your website content or add a link? Is your annual website maintenance fees slowly raising month after month? Or worse, you website still says, "Coming Soon." We have a solution for you. Consider a content management system. Check out Tom Kane's [...]
Writing a Press Release? Top 10 Grammatical Mistakes
We all make mistakes, but it really hurts when the mistake is read by thousands of people – peers, prospects, and clients included. Thanks to David Jones at PR Works, we found the article, “The top-10 grammar and usage mistakes of press release writers.” Written by June Casagrande, the article is published on the Public [...]
Ad Spending Trends
Business in Calgary – Marketing and Internet Strategies – Ad Spending Trends Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer. Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing [...]
Why eoecho Is Switching to Autoresponders – Newsletter Overload
With the uncontrolled proliferation of email newsletters, marketing departments are experiencing dismal open and click-thru rates even though their produ
