Greg Magnus

AIM Custom Media Websites Blogs Glen Allen, VA 23059

Category: Publishing (page 2 of 3)

Website First Aid Center – Good For More Than Minor Emergencies

I recently received a WebMD newsletter, which informed me of the company’s new content related to first aid solutions for minor medical emergencies. The content is timeless, useful to anyone in the world, and requires little updating.

I don’t know if the webmaster’s goal was to generate repeat traffic for the site, but it should do the trick.

For any major emergency, call 911.

Here’s the link: First Aid Center by WebMD

[tags] WebMD, website content, web traffic, first aid, eoecho.com, eoecho [/tags]

Einstein's Theory of Relativity Meets Marketing

TiVo changed the world for many. Is Slingbox – a new digital device that streams live TV to your computer – about to shift the location you view content? The impact on traditional marketing models will be substancial if Slingbox takes off. My guess is it will.

Excellent article just published at Ad Age. Here’s an exerpt:

Rishad Tobaccowala, CEO of Denuo, the Publicis division charged with exploring business models for a digital world, believes Slingbox could have TiVo-sized impact on advertising models. First, he said, consider that people now shift content between devices — TV to computer, PC to iPod. Then add time-shifting and place-shifting to the equation. Marry all that with the idea that search essentially allows users to go back in time and find content created weeks or years ago, and you’ve got what Mr. Tobaccowala calls “Einstein’s theory of relativity meets marketing.”

Read the full article here:
Advertising Age – New Device ‘Place-Shifts’ TV; Changes Media Assumptions

[tags] marketing, TV, Slingbox, media assumptions, TiVo, eoecho.com, eoecho [/tags]

Should You Turn Your Website Into A Blog?

Do you need to call a web developer every time you want to change your website content or add a link? Is your annual website maintenance fees slowly raising month after month? Or worse, you website still says, "Coming Soon." We have a solution for you.

Consider a content management system. Check out Tom Kane's post on his Legal Marketing Blog as a follow-up to my previous post, Blogs Merging With Websites – Imminent?

Here's the link: Legal Marketing Blog: Should You Turn Your Website Into A Blog? Tom adds a few parenthetical comments to the discussion that you may find of interest.

Writing a Press Release? Top 10 Grammatical Mistakes

We all make mistakes, but it really hurts when the mistake is read by thousands of people – peers, prospects, and clients included. Thanks to David Jones at PR Works, we found the article, “The top-10 grammar and usage mistakes of press release writers.” Written by June Casagrande, the article is published on the Public Relations Society of America (PRSA) website.

Casagrande is a journalist, former Business Wire editor, and author of “Grammar Snobs Are Great Big Meanies: A Guide to Language for Fun and Spite.”

[tags] PR, public relations, writing press releases, writers, PR Works, eoecho.com [/tags]

Ad Spending Trends

Business in Calgary – Marketing and Internet Strategies – Ad Spending Trends

Our friend has a nice post on ad spending trends, which includes a few charts from a report prepared by the research firm eMarketer.

Pay particular attention to the Internet spending trends. At eoecho, we are seeing significant increases in WOM related marketing budgets – Internet spending on blogs, social networking, podcasting, viral marketing, etc. Are you experiencing the same trends? Do you see these trends continuing?

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Why eoecho Is Switching to Autoresponders – Newsletter Overload

With the uncontrolled proliferation of email newsletters, marketing departments are experiencing dismal open and click-thru rates even though their produ Continue reading

Is Google Buying Sun Microsystems?

The Global Perspective Daniel Harrison at Global Perspective seems to think he has clues the deal is in the works.

U.S. Government Launches One-Stop Federal Website

On FirstGov.gov you can search millions of pages from federal and state governments, the District of Columbia and U.S. territories. Most of these pages are not available on commercial websites.

FirstGov has the most comprehensive search of government anywhere on the Internet. It also provides a Spanish-language portal РFirstGov en Espa̱ol. In addition, entrepreneurs can find out how to do business with the federal government through the FirstGov Business Gateway.

Photo Essay: The Doors of Lower Manhattan

When Tara Met Blog

The doors of lower Manhattan, below 14th Street, are especially unique and filled with the area’s heritage and originality. Tara took these shots for her photojournalism grad class.

Now that’s a great idea!

Thank Tara for sharing her photos with us. Here’s a sample (see Tara’s blog – link above – for more great shots):

NY door photo

Mail To Protector – Avoid SPAM

MailTo Protector

Spiders crawl the Internet looking for email addresses on your web pages. To avoid your email from being captured by SPAMMERS, use this great little tool that encrypts your email address. It is a tool used by webmasters to create encoded "mailto" links.

Just click on the "Online-Code Generator" link in the right hand column once you get to www.mailtoprotector.com

FYI: The code generator only works if you are using Internet Explorer as your browser (don’t know why, just the way it is). 

To see it in action, click: Greg Magnus

Google, Yahoo and Dogpile's Top Searches of 2005

Google, Yahoo and Dogpile’s Top Searches of 2005

Well, it’s finally here. The “Top Searches List” for 2005. Interesting to see what the world of Internet users spend their time on.

Here’s the Top 10 List (drum roll please):

1. Music Lyrics
2. Paris Hilton
3. Google
4. eBay
5. Yahoo
6. Mapquest
7. Games Cheat
8. Games
9. Dogs
10. Top 100 Baby Names

Go to the link above for interesting commentary.

Color Theory & Color Schemes for Non-Designers

Color Theory / Color Schemes – Part 1 of Chapter 2 from Web Graphics for Non-Designers (3/6) – WebReference.com

If you decide to build your own website and you’re not a graphic designer, this site offers great tips in their articles.

We provide website design and we help our clients build and market their blogs – numerous online services to benefit your company’s growth. If you need help, please let us know.

– Greg

www.eoecho.com 

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