Although you rarely encounter resistence for measuring your results in today’s business environment, we still hear the excuses for not doing so. Our friends over at the Intelligent Measurement blog provide their top ten and reasons why the excuses don’t hold up. intelligent measurement » Top Ten Excuses for not Evaluating [tags] PR Measurement, public [...]
Writing a Press Release? Top 10 Grammatical Mistakes
We all make mistakes, but it really hurts when the mistake is read by thousands of people – peers, prospects, and clients included. Thanks to David Jones at PR Works, we found the article, “The top-10 grammar and usage mistakes of press release writers.” Written by June Casagrande, the article is published on the Public [...]
Integrating Marketing and Communications – Who Really Gets It?
Early this month we talked about integrating customer-to-customer conversations using new media. A common WOM technique, it is an effective means of promoting products and services. Are there benefits from harnessing the power of your customers? While further researching the topic this week I came across an excellent article written by Bob Liodice, President and [...]
