online marketing

Marketers on the Move to Retain Market Share

Online marketing ad spends continue to trend up as target audiences spend more time on the Internet. Marketers are responding by shifting their marketing budgets to retain market share. According to recent findings by the European Interactive Advertising Association (EIAA), the Internet has more than gained traction, it is the place to attract new customers...

Ad Design Tactics That Increase Response Rates Online

Why are ads with pictures of people seeing higher response rates than those without? Human beings read a person’s face rapidly; the emotion and feelings are conveyed before the words are even noticed. A recent survey by the MarketingSherpa suggests using people photos in your online ads will increase your response rates. What else is...

Luxury Brands Now on MySpace, Social Networks

You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds.  The Cartier ad campaign includes a link to a Cartier mini-site where...

6 Essential Tactics To Maximizing Your Affiliate Profits!

Below you'll find an article by Mark Davies. Here are six essential practices to maximizing your income as an Affiliate Marketer! If you are like most new affiliate marketers, you have signed up as an affiliate and posted links and are actively promoting products but you are making few sales. Here are things that you...

Green Turning into Gold on the Internet

The environmental movement is rising almost as fast as the rising cost of fossil fuel and the Internet is playing a major role. Environmentally-conscious consumers and the overall population are turning to social networks, online communities, niche-market websites and blogs for green products, hybrids, organically grown food and eco-tourism.  Just look at some of the...

How to alienate your customers

Email blast after email blast with little, if any, content of value. That appears to be the email marketing strategy of business network Fast Pitch. Everyday, another email like this: Last chance to become a Platinum Member for only $99 per year.  Offer ends tonight at midnight (Wednesday, March 26, 2008).  Give your profile top...

Blogging Tips, AIM Custom Media Weekly Update

Those that invest years of their time gaining experience in a particular field review a vast amount of information. Translating the information into knowledge requires the skills of organization, prioritization, and collaboration. From those with both the experience and the skills, you can acquire wisdom. Blogging Tips After blogging for several years now, I find...

Tutorial for Enhancing Local Search Results SEO

This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town? Local Search Marketing Strategies and SEO Tips Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic...