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Category: Marketing (Page 2 of 11)

Strategic minds discuss strategic marketing strategies

2008 Marketing Trends Survey

After listening to a teleseminar this afternoon – "Search Marketing Trends and Tactics" – it appears the obvious has been confirmed by marketing research; budgets for online SEO and related online marketing tactics will continue to increase. The data for the teleseminar was gathered from:

  • Surveys of 2,475 Search Engine Marketers and 711 SEM Agency Pros
  • Partnered Research
  • Lab Tests
  • In-depth Interviews with Survey Respondents
  • “Best of” Data from 500+ Research Orgs.

2008 Marketing Trends SurveyThe most interesting slide in the presentation shows the marketing pros perceived ROI for different marketing tactics. As the graphic on the right shows, house email marketing campaigns scored highest (click on the image to the right for full-size view).

Email is considered the strongest marketing tactic when compared to marketing tools such as SEO (search engine optimization), PPC (paid search marketing), public relations, direct mail, etc. 

Even though the proliferation of SPAM is reaching an all time high, email remains one of your best, and most cost-effective, tools when marketing directly to your existing customers and your extended target market.

There are several ways to effectively reach your target market online: email newsletters, PR campaigns using social networks, a blog with email capabilities, etc. As a former owner of multiple publishing companies, I have worked on marketing campaigns within a variety of industries. Each industry has unique characteristics and often it is best to collaborate with specialists to plan and implement effective strategies.

If you need help managing a proactive online marketing strategy, feel free to contact us for a free telephone consultation. Enhancing your ability to communicate with your target market can start today with a phone call (804-915-7379). Whatever questions you have – no strings attached.

Additional Resources

2008 Search Marketing Trends and Tactics
(MarketingSherpa teleseminar slides)

Mercedes-Benz Club Newsletter
(sample email newsletter designed & managed by eoecho.com)

AMG Market | Mercedes-Benz Enthusiasts
(sample blog designed and managed by eoecho.com)

Exhibitor's Journal

Catalog Choice Stop the Mail

Catalog Choice is a new not-for-profit operation that lets you opt out of unsolicited mailings on a catalog-by-catalog basis. Visit the website and let them know which catalogs you do or don't want. The company will contact the advertisers sending out the catalogs for you.

This is a great method to improve target marketing for advertisers and a great way for you to save a few trees – not to mention landfill space. Visit Catalog Choice here.

Hat's off to Tech Crunch for spreading the word. 

Website Income – Free $25 from Auction Ads

If you are looking for income for your website, check out this offer from AuctionAds. They are offering $25 to new accounts and, in some cases, existing accounts. Here's their promo: 

AuctionAds Publishers,

We have a great way for you to promote AuctionAds and earn 5% affiliate referrals. Spread the word (use this link AuctionAds) that we are offering an instant $25.00 balance to all new publishers who sign up for AuctionAds! New publishers just need to sign up and they will receive a balance of $25.00 automatically.

Please note if you signed up with us previously and have never earned a payout we will bump your current balance to $25 too! Our minimum payout is also being raised to $50 but everyone who hasn’t earned a payout to date will be halfway there already! By publicizing this promotion on your blog using your affiliate link you can take advantage of receiving 5% of all revenue generated by new AA publishers you refer for a full six months. Thanks again and look for more AA news soon.

Can't beat the offer if you're interested in getting paid immediately just for signing up. We use AuctionAds to generate income for some of our client's blogs and websites. We also use Text Link Ads, which consistently generates more income than Google.

The Benefits of Direct Response Marketing

Direct response marketing is a key component of any marketing plan in today's business world. When looking for immediate feedback, which should always be measured, direct response marketing strategies are preferred especially when it comes to trade show marketing.

Our friends over at ExhibitorsJournal.com posted a nice piece on the benefits of direct response marketing for those interested. Here's an excerpt:

For any business, it is crucial to market yourself and your “brand” to a target audience. One way this can be achieved is through direct response marketing, which is a form of marketing that is designed to achieve a direct and immediate response. Obtaining an immediate reaction can be especially important when it comes to trade show displays. Your first impression is often what detours or attracts future clients. But how does one attract the right potential clients for their business; their “brand.”

This is where direct response marketing comes in…

Targeting the right audience is one of the most important aspects of direct response marketing. In fact, experts calculate that 40% of the battle in obtaining the desired response is based on. . . . << MORE >>

Do you have a direct response marketing strategy that works? If so, please leave a comment for our readers. Thanks!

New Friend Features From Wink

Wink is a great place to track your "places on the web" for sharing with your friends. Here is an update from the folks at Wink that I rec'd today:

New Friend Features from Wink!
A fun way to keep in touch…

We here at Wink have added some cool new features to help you keep in touch with your friends online… no matter where they are.

New stuff at Wink!

1. Claim a Wink Profile.  Search for yourself on Wink and claim the profile that comes up if it's you.  If not, create a new profile and fill in with a photo, location, interests, whatever you like.
2. Add Places.  Add in some of the places you hang out on-line. Social networks, blogs, feeds, etc.  Your page now contains a feed of things you post or do at these places.
3. Add Friends. See which of your friends are on Wink by checking your address book.  Invite any friends that aren't already on Wink. Add people you find on Wink, regardless of what social network they use.
4. Keep Track of your Friends.  Wink shows you a feed of what all  your friends are doing or posting.  Blog posts, Twitters, Diggs, etc. If anyone is too prolific for your tastes, you can remove any of their places from the feed.

My Wink page is here: http://wink.com/profile/eoecho

Tips For Your Proposal Graphics and Oral Presentations

The graphics (visuals) we use in our sales and marketing presentations are often gathered from canned material we use in our written proposals. But most visuals in a written proposal are far too detailed, wordy, and difficult to read when used in an oral presentation.

You’ll be far better off, and you'll save time and resources, if the graphics for both your written and oral proposals are developed from the start to serve both purposes. Here are a few quick tips when preparing your proposals and presentations:

  • Establish a working meeting for your writing/production and presentation team early in the process to ensure that what’s written is optimized by the oral presentation.
  • Provide the presenters with everything they need to know before they prepare their first draft of any oral presentation.
  • Develop graphics for your written proposals knowing that they will also be used during the  oral presentation.
  • Understand that the graphics will be enhanced during oral presentation given non-verbal communication and other delivery techniques will have a measurable impact on evaluators.
  • Role-play to anticipate the evaluators’ questions and reactions through an effective simulation (make it fun so everyone is relaxed).

Additional Resources

eoecho.com | custom publishing: we provide proposal support that reduces the load on your staff when large proposals are due. In addition, we can provide two-person teams (writers, proposal managers, etc.) and the publishing support needed for both written and oral proposals. Ph: 804-915-7379

If you are in the Washington, DC area, consider this seminar ($65 per person) hosted by the APMP-NCA (Association of Proposal Management Professionals, National Capital Area Chapter):

May 23rd Roundtable
The Blended Bid: Synergizing the Written Proposal and Oral Presentation
APMP-NCA’s May Roundtable
Time: 5:30 – 8:30 PM
Fairview Park Marriott, Falls Church, VA

One Stop Searching of Social Networks – The New Wink

Social networks have grown exponentially within the last year and somewhere among the maze of profiles are your friends, acquaintances and business colleagues. To help you find them, Wink.com now offers a tool that searches more than 150 million online profiles worldwide.

Here is an excerpt from their email they sent to me yesterday:

Welcome to the New Wink!
The Biggest People Search Engine

Who Do you Want To Find Today?
Now you can find your friends, and search for other interesting people online with Wink, the most comprehensive People Search Engine in the world!

Wink searches over 150 million online profiles worldwide. Wink searches people across the major social networks and communities, and we’re adding more all the time….

How to get the most out of Wink:
Fill in your Wink profile and take control of your online life.
With a Wink profile you can manage and organize what others see about you on-line. It’s also easier for your friends to find you – what’s the fun of posting things on-line if people can’t find it?

Hammer to Head Marketing Communications Mercedes-Benz Passenger Cars

Effective April 15, 2007, Dr. Kristina Hammer, 38, has been appointed head of Marketing Communications Mercedes-Benz passenger cars. In her new position, she will be responsible for traditional brand communications as well as the new media unit including Internet and media planning. Moreover she will be in charge of customer relationship management, marketing activities and the Branded Entertainment unit. Hammer worked previously as Director Marketing Operations and Growth Strategy at the Premier Automotive Group and Ford of Europe in London. She will report to Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Passenger Cars.

Also since February 1, 2007, the Branded Entertainment unit within Marketing Communications has been headed by Bettina Haussmann. Haussmann, 35, was previously engaged in product management at DaimlerChrysler Sales Organisation Germany. In her new position, she is responsible for Mercedes-Benz’ sponsorship activities, cooperative ventures and product placements. She succeeds Burghard Graf Vitzthum von Eckstaedt.

Source: DaimlerChrysler 

Blog Revenue Program – Auction Ads Looks Good

Yet another way to make a few bucks on your blogs and websites; this one looks like a real winner. In affiliation with Text Link Ads and eBay, Auction Ads displays current eBay auctions on your site based on keywords you select. I rec'd this promo from them this morning (click on the image to see it in full size): 

Auction Ads

Editor's Note: I displayed the ad on my AMG Mercedes-Benz | Enthusiasts blog. The ad was placed in the sidebar for a little over a week. Unfortunately, there were only four clicks and no revenue. Therefore, I removed the ad due to its poor performance. Let me know if you try it and you get better results.

Unbox Video Downloads Announced by Amazon

The Amazon Associates program announced that Associates can now earn referral fees on Unbox Video Downloads (10 percent)! Amazon Unbox allows you and your site visitors to purchase or rent your favorite movies and TV shows to download and watch on your PC – all in DVD quality. High-quality video downloads are big and Amazon Associates can cash in on this trend. 

If you are interested in trying out Amazon Unbox for yourself, you can download a TV show for free with the purchase of any DVD from Amazon.com.

Associates are eligible to earn 10%, a full 1.5% above the highest earnings tier, on all Unbox referrals (up to $1.50 per item). There is no limit to the number of items on which referral fees are earned.Building links to Amazon Unbox downloads is no different than other products on Amazon.com. To build a Product Link, simply visit the Product Links page in Associates Central and select "Unbox Video Downloads" in the search menu. Check it out here

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