This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town? Local Search Marketing Strategies and SEO Tips Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic [...]
Why Companies Are Moving Marketing Online The Emerging Trends
The amount of research supporting the effectiveness of online marketing is staggering yet many business owners are still unconvinced or just inadequately informed. If you are seriously looking for reasons to justify spending marketing dollars online, here are a few facts and trends to ponder: Although most marketers allocate minuscule amounts of their budgets to [...]
Reaching Target Markets Through Online Communities
You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options: blogs, chat rooms, forums, business networks, product [...]
What is Cyber Monday?
The term Cyber Monday refers to the Monday immediately following Black Friday; the first Monday after Thanksgiving Day. It is considered the ceremonial kick-off of the online holiday shopping season. Whereas Black Friday is associated with traditional brick-and-mortar stores, "Cyber Monday" symbolizes one of the busiest days of the year for online retailers although the [...]
Searching for Business Online
The results are more compelling now than ever. If you think a line item for online marketing in your 2008 budget is an option, consider this: Odds are strong that your customers will read online content developed by your competition in 2008 (articles, testimonials, blog comments, e-newsletters, PR news, e-reports, etc.) Your competition more than [...]
Guide to Buying Toys Online
What websites should you visit when buying toys online? Thousands are vying for your holiday dollar but few have the credibility of the market leaders Amazon and Walmart. From a marketing perspective, Amazon has made a significant investment in technology during the past year that puts them at the top of everyone's list when shopping [...]
