Email Marketing

Opportunities Abound During Tough Economic Times

Contrarian view? Absolutely not. The best time to strike is when your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker...

Promo Content Working Better Than Expected B2B

We all know that content is king, right? Not necessarily. Too much content performs poorly if the recipient doesn't have the time to read it. And, if the goal of your email marketing content is to sell then don't dismiss targeted B-to-B promotional copy. Here's my point. B-to-B email marketing focuses heavily on relevant content...

How to alienate your customers

Email blast after email blast with little, if any, content of value. That appears to be the email marketing strategy of business network Fast Pitch. Everyday, another email like this: Last chance to become a Platinum Member for only $99 per year.  Offer ends tonight at midnight (Wednesday, March 26, 2008).  Give your profile top...