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Custom Media Publishing

Custom media is a marketing term that refers to the development, production and delivery of media prepared in a variety of formats (i.e., print, digital, audio, and video). Custom media is designed to strengthen the relationship between the sponsor of the medium and a targeted audience. Also called, branded media, customer media, member media, content marketing, and custom publishing, custom media is different from traditional media in very subtle, yet significant ways: Typically, custom media is sponsored by a single marketer (a company, association or institution) and is designed to reach a focused audience. Companies, institutions and associations often out-source services, which can be limited to design and editorial responsibilities or include the complete production and distribution process.

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Searching for Business Online

The results are more compelling now than ever. If you think a line item for online marketing in your 2008 budget is an option, consider this: Odds are strong that your customers will read online content developed by your competition in 2008 (articles, testimonials, blog comments, e-newsletters, PR news, e-reports, etc.) Your competition more than [...]

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Legal Sources For Free Stock Photos

As a custom publisher I'm always looking for images to use for client projects. Most often, our graphic artists will create a custom images that fits the purpose of the communication. Having the right image is important – savvy marketers know that 93% of communication is non-verbal and that your prospects and clients – are [...]

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