During the Superbowl this Sunday you'll see some of the most creative advertisements of our time. Pay particular attention to the Pepsi ad but you won't need to listen. It is all images – no words. Why would they consider this strategy for such an expensive ad? One reason all savvy marketers are aware of [...]
Tutorial for Enhancing Local Search Results SEO
This article covers simple online marketing strategies you can use to improve your ranking for local search results (SEO). So, how do you let everyone know you're in town? Local Search Marketing Strategies and SEO Tips Before you start bidding on keywords and throw money at PPC (pay per click) marketing, consider using simple "organic [...]
AIM GeoTargeting Services
Now more than ever, when your prospects look for products and services locally they are turning to the web. About 75% of US households use the web when seeking products or services locally. 54% of search users no longer use the phone book. Approx. 4 billion searches were conducted on Google in one month (July [...]
Reaching Target Markets Through Online Communities
You don't need me to tell you online communities and social networks are powerful interactive marketing tools. What you may need to know is why you shouldn't wait any longer before you get involved. I'll get to that but first let's consider just a few of your options: blogs, chat rooms, forums, business networks, product [...]
What is Cyber Monday?
The term Cyber Monday refers to the Monday immediately following Black Friday; the first Monday after Thanksgiving Day. It is considered the ceremonial kick-off of the online holiday shopping season. Whereas Black Friday is associated with traditional brick-and-mortar stores, "Cyber Monday" symbolizes one of the busiest days of the year for online retailers although the [...]
