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Custom Media Publishing

Custom media is a marketing term that refers to the development, production and delivery of media prepared in a variety of formats (i.e., print, digital, audio, and video). Custom media is designed to strengthen the relationship between the sponsor of the medium and a targeted audience. Also called, branded media, customer media, member media, content marketing, and custom publishing, custom media is different from traditional media in very subtle, yet significant ways: Typically, custom media is sponsored by a single marketer (a company, association or institution) and is designed to reach a focused audience. Companies, institutions and associations often out-source services, which can be limited to design and editorial responsibilities or include the complete production and distribution process.

Custom Media Publishing, Email Marketing, Marketing, Social Networks By greg magnus | No comments yet

Opportunities Abound During Tough Economic Times

Contrarian view? Absolutely not. The best time to strike is when your competitors are off guard. While they gather in their conference rooms to complain about the economy, use this golden opportunity to reach out to your existing customers and find new prospects. Far too many business owners absolutely take the wrong approach. They hunker [...]

Custom Media Publishing, online marketing By greg magnus | No comments yet

Ad Design Tactics That Increase Response Rates Online

Why are ads with pictures of people seeing higher response rates than those without? Human beings read a person’s face rapidly; the emotion and feelings are conveyed before the words are even noticed. A recent survey by the MarketingSherpa suggests using people photos in your online ads will increase your response rates. What else is [...]

Custom Media Publishing, Social Networks, Web 2.0, online marketing By greg magnus | No comments yet

Luxury Brands Now on MySpace, Social Networks

You might not expect a luxury brand that is a global symbol of cosmopolitan fashion to choose MySpace to target their market. But the market is there and so is Cartier; the French brand known for their exclusive $10,000 watches, clocks and diamonds.  The Cartier ad campaign includes a link to a Cartier mini-site where [...]

AIM Custom Media News, Custom Media Publishing, Marketing, Social Networks By greg magnus | No comments yet

Publishers Seek Online Networks For New Releases

You wrap up the final pages of your manuscript and within three-weeks you are on the "Hot New Releases" list. Sound too good to be true? It's not and publishers are using online social networks successfully to promote their books, white papers and business services. For instance, we found this release on PRWEB (one of [...]

Custom Media Publishing, SEO Tips - Search Engine Optimization, Web 2.0, Web Tools By greg magnus | No comments yet

Why organic SEO is a priority over PPC and other online ads

Organic search engine optimization (SEO) is considered a higher priority by most seasoned marketing pros when compared to pay-per-click (PPC) and other online ad programs, especially for branding campaigns. Here is one good reason why: ‘Heavy clickers’ distort online advertising  The people clicking on your banner ads may not be the target audience you’re seeking, [...]

Blogging Tips, Custom Media Publishing, Marketing, Web Tools By greg magnus | No comments yet

Blogging for Dollars and New Business

Not many know it but, content management systems (CMS) are replacing websites and savvy website developers are using certain blog functions as both management and marketing tools. And, as we discuss frequently with business owners, CMS-driven websites are hands down one of the most cost-effective online marketing tools. In fact, many small business owners are [...]

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